The Resort Classification Criteria - Assignment Example

? Critique Introduction Resort ification has failed to produce a definition that are based on a firm of resort. The article proposed such a classification that allows industry comparisons through typologies and geographic limits. Classification Taxonomy of Resorts (Brey, 2013) starts by highlighting the issue at hand stating resorts have not been classified. The categorization is not also effective. The categorization of resorts should be effective enough to classify them in respect to a specific set of features. The explanation that the current categorization methods are based on some specific recreational activities or specific features that a resort possesses, is not also mentioned. The objection on such a classification is that a resort may fall into several categories this way. There is also not mention how clarity in categorization can be achieved by classifying resorts in mutually distinct categories. While explaining the resort classification criteria, the content has skillfully explained how it differs from existing methods. However, it fails to mention why only four categories and made for resorts and how they seem to classify all types of resorts. Definition of Resort Further on, the fact that why resorts have different overlapping definitions and why people seem comfortable to keep the definition of it broad has been ignored. The point to investigate is what people generally think of when resort is mentioned e.g. even if resorts fall in multiple categories, what are the basic features that every resort should possess that people generally think of? The existing processes do not specifically provide clarity in classifying resorts; however it fails to mention the features of a resort that makes the categorization unclear in existing processes. One point raised is that resort is termed for even those places that possess non resort properties. Once again it fails to mentions what non resort properties are. Furthermore, it effectively manages to explain how the definition of resort is used in current times. It concludes it by telling that classifications are broad and in varying contexts. It fails to highlight how this paper will serve the purpose of providing an effective classification and for whom this definition will work. It does mention that the approach may help the academics who carry out researches. No highlighting of how those classifications may help the consumers who will be targeted as a result of these researches and how to make the classification process understandable for them has been bothered about.. If we see from the review of the literature, the existing definitions of a resort also relied on the characteristics that a resort possesses. An attractive way of description on how the newly found definition maps to expectations and interpretations of consumers of resorts has been made. There is also a mention and explanation that there is a six pointer definition that is derived for a resort after this research. These six points are agreed upon by the industry people who agreed to appear in the interview so it reflects the agreed upon points in a definition. No points of disagreement between the professionals have mentioned, suggested or argued. The points of disagreement may help future research in determining what factors usually do not matter to the consumers and which ones do not impact the people who belong for people who belong with the resort business. It also highlights which features actually belong to other categories of hotel stay and what reflect a true essence of vacation. It has successfully managed to discuss the implications of the definition in terms of consumer expectations of a resort. The comprehensive definition seems to encompass all what a consumer desires for in a resort. After the successive rounds of interviews, the definition is formed of a resort and it concludes that the industry professionals agree on the fact that the definition of a resort should comprise on the fact that it should encompass the amenities and features of a resort. Methodology The process through which a resort definition is agreed upon is a multi-tier process. No overview of his approach towards the solution finding process is given. No discussion has been made respect to why a specific approach is selected to drive this research and how it could be considered less error prone or non-biased. The first round of interviews collects different views of a resort from professionals in the industry. The target was to identify the common themes and words that classify a resort for them. The method of the first interview is discussed in detail by the author but the author and eliminated the reason why such a method was selected. The choice of using a Delphi method is more effective than others and which other methods have been used in the past for such a ‘definition finding’ process has not been highlighted. The Delphi method has been proved to be effective for forecasting and in policy making. The Delphi system is prone to controlling the mindset of a targeted audience. There is a need to elaborate on the fact that how his questionnaires avoid controlling mind sets and provide an absolute result. The user also mentions using grounded theory for inducing results from the data collected from the professionals. The reason for this choice has not been mentioned. The grounded theory relies on data to derive results. One major concern while using this technique is how a user can manage to keep preconceptions aside while concluding from the results. Since it is a qualitative technique, the impact of it in interpretations for users should also have been discussed by the author. The user also explains how the second round of interview was conducted in detail. Further Analysis The article has not enlisted the existing methods and what sort of issues they tried to conquer upon and has also not enlisted the existing methods separately to discuss their pros and cons. Similarly it explains false positive definitions of resorts but fails to classify them as subjective criteria or an objective criterion. It also does not mention how they are termed as false positive and whether it is an induction made on the basis of the interview results gathered from the industry professionals. There is a need to elaborate how a false positive resort definition is wrong in a specific context and might work when used in another context. To facilitate the categorization process one step further, taxonomy rules for the categorization have been introduced. This is the major contribution of this research as it provides a Meta model concept over the model of categorization proposed. The shortcoming of this section is its brevity. The reader cannot infer from this small section how amenities are selected for creating a four step taxonomy approach. The paper concludes without proving the validity of the classification done for resorts. It also does not discuss how effective this classification can turn out to be. The way how consumers and the industry professionals are expected to take a step outside their comfort zone and appreciate this classification to adopt it and work on building a unanimously defined definition of a resort has also not been addressed. Conclusion Overall the intent of classification of resorts is vague in the paper. It has not explained what issues will be targeted in this paper and at what level of abstraction the solution is proposed. It also fails to discuss the tradeoffs involved in the solution proposition. Only one side of the story is discussed at each step. The user also fails to explain why a specific approach is picket and what makes it more effective than the other approaches available. The article has not clearly highlighted which areas are subjectively concluded and which one is objectively thought of. This leaves no room for the reader to decide if the solution proposed is valid enough or not. The model of taxonomy proposed is a major contribution in this literature and the article did not explain how this will be implemented and used. It has listed down the approaches he used at every step to conclude results but once again he did not explain why he used techniques that have a level of criticism in literature. The article fails to explain how it was concluded that a universal definition of resort is not agreed upon and why there is a need for a new type of classification of resorts. Reference: Brey, E. (2013). A Taxonomy for Resorts*. Cornell Hospitality Quarterly, 52 (3), pp. 283-290. doi:10.1177/1938965510397537.Top of Form Bottom of Form Read More