Online communication has been a reliable mode of communication for travel and tourism sector.The tourism industry depends on the online communication to market various organizations and provide resourceful information to tourists…
Download file to see previous pages...
The reliability of online communication proves to be efficient in the delivery of information to tourists from diversified regions across the globe. The availability of social media provides relevant methods for the tourism industry to market its services. Tourists have the advantages to make reservations and advanced bookings through online communication means and do not have to be physically present at their preferred tourist destinations to make bookings. Marketing is one of the most reliable impacts that the travel and tourism industry benefits from, both online communication ansd social media. Impacts of Online Communication and Social Media on Travel and Tourism Marketing In the twenty first century the marketing process of travel and tourism made viral marketing possible, which refers to the process whereby the industry applies several marketing methods relying on the use of social media and online communication (Sigala & Gretzel, 2012). Through a sensitive review of the tourism body, there is an offer on comprehensive viral marketing approach that has considerations of the global tourism business. With the availability of online communication and social media tourist destinations have the opportunity to market their brands and involve the audience to gain access to tourists and travelers at an international level. Online marketing policies and social media are applicable in the exploration process of the methods that are relevant to destination branding and audience assignation. Online communication is highly helpful for the tourism and travel industry’s marketing procedure because approximately 29% of the global population uses internet on a daily basis (Internet Usage Statistics, 2011). The research information on the internet usage was availed in June, 2010, and is reliable statistics for the marketers within the tourism and travel industry (Munar & Cai, 2013). The tourism and travel customers have the advantage to gain travel experience through the internet forums availed in the internet. There is the possibility to seek advice and additional information about the various locations that the clients desire to visit. The development of the social media websites facilitates the change in communication frequencies with individuals’ virtual lifestyle. Social media retain a reliable spot for the tourism and travel industry because it endures a constant evolution due to the advancement in the internet services. The tourism and travel sector employs the social media websites as essential communication channels to assist in the access of the industry’s clients (Wang & Pizam, 2011). Online communication enhances the modes of access in that the audiences get reliable methods for access to their customers. The incorporation of the online communication seems elementary with the advantage that it is cheap and reliable in terms of accessibility. To market a tourism firm is much cheaper and efficient through application of the internet unlike other outdated measures such as printing fliers. There are sources that confirm the idea that the internet in addition to other Information technology alterations has had an impact on the industry to an unprecedented scale. The information availed through the internet appears to be influential to the decision-making process in the current human society. Majority of the persons living in the present generation seem to rely extensively on the information that is available in the internet (International Conference & Brebbia, 2010). In the tourism and travel industry, it is evident that most tourists implement the internet in their travel and tourism arrangements such as booking air tickets with accommodations on
...Download file to see next pagesRead More
Cite this document
(“TOURISM MARKETING Coursework Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved de https://studentshare.org/tourism/1484477-tourism-marketing
(TOURISM MARKETING Coursework Example | Topics and Well Written Essays - 1000 Words)
“TOURISM MARKETING Coursework Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/tourism/1484477-tourism-marketing.
With the help of the strategies, which are outlined in this essay, the service quality of the tourism industry should get enhanced. The author describes an action plan that is also suggested for the implementation and evaluation of these strategies. Saigontourist Travel Services is one of the leading organizations of Vietnam’s tourism industry.
Financial Goals………………………………………………………………5 ii. Non-financial Goals…………………………………………………………5 Strategies in attaining the goals and Missions……………………………………….5 Situational Analysis…………………………………………………………………7 i.
Yorkshire Tourism. The primary goal of this research project is to enhance the tourism sector in Yorkshire and improve its position as a leading tourist destination within England. Recent investments into the sector by the local government are projected to increase the number of tourists beyond the national average.
As observed by Kozak and Baloglu (2011), consumers in the tourism sector have undergone rapid transformation in terms of the knowledge and experience on the various issues of the industry. Consequently, they continue to push for value, high quality and international standards in any destination they are likely to visit.
There are many advantages that are brought about by tourism. First, the creation of hotels, golf parks, casinos, and other such entertainment facilities provide a lot of employment opportunities for the local populations.
The study examines globalization and the importance of catering to the individual culture, needs, desires, norms and values, and other unique aspects of each target market in order to develop a market strategy that will lead to a win-win situation for both the company and its emerging markets.
The purpose is a descriptive review of Beijing's marketing strategy, as it is part of the public policy marketing strategy prior and during the 2008 Olympics. The qualitative research explores secondary resources, the Beijing Municipality and other publications directly related to Beijing, China's marketing decisions.
He has to act now to postpone the natural catastrophe. We can all start right at our doorstep, in the country sides, in our homes, or to a few, small establishments or cafes in the suburban areas of our towns and cities that promote environmental protection and preservation.
n is a marketing budget as it determines the ability of the marketing plan to be made to reality influences the ability of the marketing strategies to bring forth the results expected by the marketing managers. The aim of this part is to develop a marketing budget, critically
6 Pages(1500 words)Coursework
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Coursework on topic TOURISM MARKETING for FREE!