Name: Course: Tutor: Date: The importance of Brundtland Report in connection with tourism and travel agency Tourism and travelling is the most growing industries in the world currently, including the fact that many countries depends tourism and travel sectors within their countries to grow and develop…
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The report on the world tourism analysis of 2007 shows the number of international travelers had to increase enormously from 25 million in 1950 to 800 million currently. Brundtland report provides some analysis and recommendations for the sustainability of developments within the societies. This paper, therefore, will be highlighting the importance of the Brundtland report in connection with the tourism and travel agency (McChesney 43). Several governments have had to meet and approve Agenda 21 and the Rio declaration. The agenda 21 had to offer some blueprint on the sustainable development, while, on the other hand, the Rio Declaration had to articulate the vital principles for the sustainable development in the 21st century. The two documents enable the governments, organizations, and industries to work towards attaining the highest levels of sustainability as the Brundtland report defines that the development meeting the needs of the present without conciliating the ability of the coming generations to meet their own needs. However, the challenge is finding the balance between the sustenance, prosperity, and the people’s desire to be stable in financial, material well being with the underlying need for community, identity, home, and religion. Tourism and travel agencies, hence, plays a significant role in bringing some balance in these forces. Tourism and travel provides the livelihoods for the urban and the rural communities. It also enhance the community relations and make up the bridges of understanding and peace between countries, in which case it is possible when there is proper planning development and management (Sigala et. al. 43). The Brundtland Report considers the tourism and travel sector as the largest in contribution of the economy in the whole world. The report reiterates the main qualitative trends that one observes in the industry through the forms of increased market segmentation, development of new forms of tourism and the influencing of traditional package tours. Therefore, tourism and travel sectors have had to increase the market demand in various ways, in which case it has had to contribute the social, environmental and the economic sustainability. This has been possible by proper planning and management of the pressures from growth. The preservation of the tourism product, hence, helps in securing the future for many people. Many companies have had even to create stable responsible behavior. This is by ensuring they use their product and services to educate and inform their customers. This is in response to the need to safeguarding the natural resources (Sharpley 15). Tourism and travel, if utilized effectively, will go along the way in bringing a growth and economic success in the countries, both developing and developed. There is the potential that the markets enhance lives in a sustainable structure via providing the wealth creation, innovation, competition, and choice among others. The tourism and travel sector have these and other elements, in which case it enables it to be a vibrant market force for the future sustainability. The sector has the probability to increase exports, boost the economies GDP, bring in capital investment, and create employments. Tourism and travel creates jobs throughout the economy, both in organizations that get to involve directly in business and in the associated supplier industries,
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