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Set up a tour agency - Book Report/Review Example

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Following the fact that London is on the verge of hosting the 2014 Olympic Games, we have decided to take advantage of the tourism boom likely to be witnessed in the coming years. For this reason, we are planning to launch a tour agency called Ideal British Tours and Travel…
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The types include Bus, Airline, Train, Boat, and Site seeing tours and facility tours (Britten 2008 p.240-242). Bus, airline, train and boat tours will provide transportation services throughout UK with boat being used within London. Our management team has decided to diversify in the transport industry to cater for needs of all tourists irrespective of age or disability (Olson and Brewer 2010 p.85-140). Transportation services will be offered as a package to our esteemed customers that will include meals and accommodation in some of the best managed hotels and restaurants across London and UK at large.

Our intention of giving a package tour to our customers is to help in saving cost (Marvell 2006 p.6-14). Olson (2010 p.52) argued that package tours is the smart way to go especially once in London. He noted that tourists who go for a package tour which include airfare, restaurant and transportation to and from airport paid less than those who chose to pay for hotel alone while on a vacation (Bigne, Sanchez and Sanchez 2001). Ideal British Tours and Travel Company will offer the package at a discount that suits pockets of every tourist.

To ensure that our offices are easily accessible, besides having our main offices at London City international airport, we intend to open branches especially near major international airports. In this case, one of our branch offices will be located within Hoathrow international airport which is just about 24 kilometers west of Central London. This we believe will be an ideal position to serve tourists who aboard Air Canada as noted by Olson (2010 p.4). Another office branch will be opened in Stansted international airport located 80 kilometers northeast of London.

This office is strategically placed to handle national and European flights and another at London Luton international airport, situated 45 kilometers northwest London an airport mainly known to serve charter flights (Olson

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