Tourism of Byron Bay in New South Wales, Australia - Research Paper Example

Download file to see previous pages... Various destinations have been emerging as tourist attractions all around the world possessing unique features and offerings for tourism.
Byron Bay is a city which is situated near beach area in New South Wales, Australia. The town is situated 772 kilometres from north of Sydney as well as 165 kilometres from south of Brisbane. The town consists of several beaches which are quite popular for boat surfing. It is recognised as a resort which is admired by both domestic as well as international tourists. Tourism policies in South West Australia have been characterised by reactive responses towards the need for income opportunities, especially concerning the rural communities with the hope that tourism will endorse regional development as well as help in restructuring the domestic economy. It is in this context that there exist many groups of stakeholders such as government agencies, maintenance groups, developers and domestic residents who play an influencing role in determining the excellence of the tourist destination. The primary aim of these stakeholders is to attain growth and development in the tourism management of Australia (Jenkins & Michael, 1993).
In 1998, a “National Plan for Tourism” was discharged by the Federal government of Australia to deliver the direction of Tourism policy formulation as well as industry strategy planning. The measures comprised of the plan aims to address the obstacles caused by sectoral growth seeking to protect Australia’s reputation as an excellent tourist destination. The main purpose of this plan has been to develop prospects for rising markets through implementing objective as well as customer-centric marketing strategies, promoting the development of provincial tourism, increasing industrial standard as well as ability levels, developing information in relation to the tourism industry. ...Download file to see next pagesRead More