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Convergence in Mediatized Tourism: So What - Research Paper Example

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Convergence in Mediatized Tourism: So What? Introduction Convergence is a new media idea which enhances the understanding of tourist agencies in destination marketing. Tourists generate media images/products which are distributed online via channels such as the social media…
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Convergence in Mediatized Tourism: So What
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Convergence in Mediatized Tourism: So What

Download file to see previous pages... The consumption arena selected is Paris in the movie “Before Sunset.” The role of the media to tourism is crucial and it will be indicated in the consumer generated media and the selected consumption arena. Before Sunset In the movie Before Sunset, Jesse and Celine meet in Paris. Jesse is in Paris to launch his novel, which is essentially based on the evening he spent together with Celine in Vienna; during this time, Celine turns up. For the next eighty minutes of film time, our time, real time, Celine and Jesse walk the streets of Paris, head for a coffee, go for boating, and all this time both talk about who turned up in Vienna several years ago, who did not, who they are and the things they believe in now (ABC 2004). Before Sunset is characteristically a Parisian film, both in the travails of lovers and its exploration of the Parisian subject, and its interpretation of the flaneur’s Paris. Paris in this instance is a city of winding cafes, courtyards, and streets that ignite the desire for self-reflection and personal fulfilment (Block 2012, p92). Convergence Description: Paris Le Pure Cafe is among the most celebrated hospitality premises in Paris and it deservedly captures the cinematic association that the city has to filmmakers, featuring in numerous movies with its outstanding appearance and presentation (Durham 2007). Its iconic title appearing on top of its front door underscores its brand as a centre of attraction in the city. A different feature that probably makes its lasting impression hold on to its followers is the iconic wall colour and a tapering projection towards its front door. The arrangement of a few customer tables in front of the door enhances its scenic services array that presents Paris as a leader in European cultural presentation. Its location near other iconic attractions in Paris, such as St. Paul church and Bastille, provides synergistic importance to the presentation of the Cafe to numerous visitors to the sites (Hall 1997, p62). As an illustration of the importance of the Le Pure Cafe to Paris as tourist attraction site, the movie Before Sunset generates a link between Bastille and other attraction icons such as the Bateau Mouche. Paris in the Movie Before Sunset Le Pure Cafe in the movie Before Sunset captures cinematic importance of hospitality facilities that the city of Paris possesses. The main characters’ interactions in the Le Pure Cafe present top-notch service that Paris offers to visitors, such as the two strangers who meet accidentally in the city. Jesse and Celine move from St. Paul church into the Le Pure Cafe to achieve a rare presentation of the cafe than many films would (Linklater 2004). Perhaps, the romantic scene enhancement by a hospitality environment underscores the city’s tourism equivalence in as much magnitude as its cinematic presentation. The choice of the scene coincides with the theme of the movie, thereby appealing to several tourism consumers who accidentally view the scene on their movie screens. In view of the achievement of cinematic presentation of Paris through Le Pure Cafe, media channel, such as the movie Before Sunset, presents what tourism customers would love to experience having witnessed the movie delivery of the scene (Reader 1993, p40915). Convergence Example: Facebook In Facebook, a page called Paris, France, has been created. The page has 3,255,143 likes (in this case, the likes represent the number of ...Download file to see next pagesRead More
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