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The Australian Tourism Policy - Essay Example

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An essay "The Australian Tourism Policy" claims that a tourism policy is a document or law made by the government with other stakeholders including the non-governmental organizations which have interests in the tourism and environment issues to regulate and mobilize it…
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The Australian Tourism Policy
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Download file to see previous pages The first tourism policy in Australia was formulated. The policy was geared towards addressing issues of mismanaged tourism attraction sites, destinations, and resources. The policies that followed throughout the years until 2003, had notable words like development which could be broken down into development, sustain which could be fragmented into sustainable and sustainability. These issues were vividly explained and strategic plans were written down on how the issues of mismanagement and development of tourist attraction sites and destinations were not sustaining the ever rising demand for tourist satisfaction. In general, as described by Lin & Suzanne (2009) ‘the policies aim at improving international marketing strategies and effectiveness through a greater focus on regional dispersal and by refreshing and enhancing’. The recent policies as recorded by Grace (2007), ‘concentrate on the improvement of the existing attractions sites in order to match the international tourism expectation’. The policies would aim at making Australia a world-class tourism destination. The policies would also be geared towards the development of tourism destinations that would that would fully meet the tourists’ demand for better infrastructure so as to increase the national revenue acquired from the tourism industry. The policies noted the tourism industry was suffering from a shortage of world-class service for the tourist hence the policy also included the strategies to combat this anomaly....
The recent policies as recorded by Grace (2007), ‘concentrate on the improvement of the existing attractions sites in order to match the international tourism expectation’. Furthermore, the policies would aim at making Australia a world class tourism destination. The policies would also be geared towards the development of tourism destinations that would that would fully meet the tourists’ demand for better infrastructure so as to increase the national revenue acquired from the tourism industry (Katrina & Andrew, 2000). The policies noted the tourism industry was suffering from a shortage of world class service for the tourist hence the policy also included the strategies to combat this anomaly. Inclusion of public education and educational programs on how to deal with different kinds of people from different languages regions was one of the major boosts to the tourism industry in Australia. Further report by Philip (1994), ‘By addressing the major policy challenges in the medium to long term, the strategy will provide a framework that will assist the Australian tourism industry, in partnership with government, to achieve specific outcomes that enable it to achieve international competitiveness, and economic, social and environmental sustainability’. This would be done by first coordinating the three levels of government. That is, the federal government which would aim to create an optimum policy environment for tourism development, particularly in respect to the international marketing of Australia, product quality and development, industry sustainability and profitability, air services arrangements, tourism infrastructure, visitor visa ...Download file to see next pages Read More
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