The Pennine Center - Essay Example

1.2 SWOT and PESTEL analysis Political Economical Social Technological Environmental Legal Strength - The environment of Pennine hotel is very friendly which is surrounded by lakes and gardens which attract customers and keep them satisfied. It provides luxuries benefits to society such as leisure centre, swimming pools and sports stadium. Centre has technology with nine screen cinema, stadiums and car parking, effectively managed retail outlets. It has a wide geographic coverage with remarkable locations.

- Weaknesses Increase in competition reduces the chances to attract more customers. Profits of company are reducing rapidly and are resulting in low returns due to uncertain economic conditions. It is unable to target large number of people as most of the shops are empty due to lack of resources. It lacks the ability to incorporate new 21st technology and entertainment facilities in the centre The surroundings of the place is creating hurdle for the company such as roads following the centre are quite narrow.

There is no system of maintenance of roads. There are environmental regulations in relation to safety of people, but most tourists have suffered from injury in the centre. Opportunities - Market size is large and the growth rate of industry is high in the region. Enter in new markets to further expand the business where there are more tourist seasons. New games are emerging in the market such as world student games. Company should launch such games in its stadium. Can gain more market share by diversifying business in other places.

- Threats Likelihood of entrance of new and potent competitors. Due, to recession 19 outlets of company have been closed and there is a threat more outlets will be stopped due to less business in the economy Presently, the demand of exhibitions, conferences and hospitality has increased rapidly and many new tourist canters are emerging in the region. Many new companies have entered in the industry, some of which are providing same facilities to the customers through the retail outlets of Pennine centre.

Environment is not friendly; they are subjected to uncertain conditions such as in case of floods and bad weather. Changes in relation to government policies for the safety measures of people. After analyzing the external and internal environment of the company, it is essential to focus on the weak points and proposing a strategy to overcome the situation, developments and to identity the company’s direction and objectives (L Fahey & V. K. Narayman, 1986). An organization is successful only if it has strong management systems and has an ability to be innovative and distinctive.

This center is facing problem not only in financial aspect but also lacks management skills in the organization. Economic uncertainties is the factor which cannot be controlled, however one can take preventive measures against it on the basis of effective management. So, the center should imply new strategic goals and objectives which should be made clear among all staff. Thus it means that if management will be efficient than only company will lead to profitability (Hill T. & R. Westbrook, 1997, De Geus, 1998). 1.3 Proposed strategic option In accordance with the present situation of the company it needs to revise the strategy because of changing