Consumer Behaviour of Latvian outbound tourists Name Institution Table of Contents Table of Contents 1 The theory of consumer behavior models in tourism 6 Impact factors of the travel planning process 7 The type, price and structure of the tourism product 10 Risks connected with the choice of the travel arrangement method 11 The traveler’s socio-demographic characteristics 12 RESEARCH METHODOLOGY 15 Methodology and Research 16 Research philosophy and approach 16 Research strategies 17 Population 18 Sample 18 Sampling technique 19 Questionnaire 19 Translation of the questionnaire 21 Pilot study 22 Data analysis 25 RESULTS AND DISCUSSIONS 27 Description of the Sample “Travelers” 27 Age, N…
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34 The relation between the number of trips organized by the agency on an online platform 36 The study of the reasons of using a traditional travel agency 37 APPENDIX 44 Data Requirements Table for Travelers Questionnaires 44 Data Requirements Table for Managers Questionnaires 45 The relationship between the Objectives and the Research Questions 45 Introduction The tourism sector is one of the dynamic aspects of the economy of a given country. The rapid growth of the tourism industry however, is associated with the development of the Internet and its availability. This leads to low budget of airlines tickets to potential clients, irrespective of their geographical location around the globe (Mayr & Zins, 2009). In response to the development, the tourism industry has created various major reservation systems that are available for the clients in their accommodation and plans in regards to their trips (Kracht & Wang, 2012). Through online databases, clients are able to book their tickets, hotel rooms, tour cars and other facilities offered within the tourism industry (Grandos, Kauffman, & King, 2008). This however, has a direct impact towards the efficiency of tourism activities, since tourism is dependent on various factors of the consumer’s behavior (Kaze, Skapars, & Sceulovs, 2011). Creation of new information resources, significantly affect the usual form of the old organizational system deployed in the back days (Mayr & Zins, 2009). Not only internal factors that influence the decision-making process, but also the accessibility of existing distribution channels and other external factors.(Cox, Burgess, Sellitto, & Buultjens, 2009). In the tourism sector, customer satisfaction is an important facet, and when there is absence of even a single online distribution database, an impeccable disadvantage within the country prevails. This however, adversely affects the tourism industry at large. In addition, providing affordable services in booking accommodation and transport affairs (online agencies) would attract high numbers of tourists as far as efficiency facet is concerned (Kracht & Wang, 2012). Competition has led many companies within tourism sectors venture their business in line to online system management. Moreover, there are more than 15 tourism companies in Latvian that have been offering services to outbound and inbound tourist (Vasilyeva, 2013). However, these companies decided to avail online systems that could see them reduce the running costs hence; providing efficiency as far as the issue of time in considered. These companies have developed their own websites with up-to-date reliable information, which plays a vital role in retaining their customers as well as meeting their needs in time (Kanchanawong, Charungkon, & Poonoi, 2012). Rationale for the study The main aim to this study is to establish the Consumer Behavior of Latvian outbound tourists towards the online and offline travel booking method, which has triggered the influence of efficiency in terms of time management. In the old system of
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Consumer motivation is considered to be one of the major driving forces that shape consumers’ behavior towards a certain product. It is referred to the drive of satisfying both psychological and physiological wants and needs by purchasing as well as using the desired products.
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