The Tourism Sector in Latvia - Essay Example

This leads to a low budget of airlines tickets to potential clients, irrespective of their geographical location around the globe (Mayr & Zins, 2009). In response to the development, the tourism industry has created various major reservation systems that are available for the clients in their accommodation and plans in regards to their trips (Kracht & Wang, 2012). Through online databases, clients are able to book their tickets, hotel rooms, tour cars and other facilities offered within the tourism industry (Grandos, Kauffman, & King, 2008).

This, however, has a direct impact on the efficiency of tourism activities, since tourism is dependent on various factors of the consumer’s behaviour (Kaze, Skapars, & Sceulovs, 2011). The creation of new information resources significantly affects the usual form of the old organizational system deployed in the back days (Mayr & Zins, 2009). Not only internal factors that influence the decision-making process, but also the accessibility of existing distribution channels and other external factors.

(Cox, Burgess, Sellitto, & Buultjens, 2009). In the tourism sector, customer satisfaction is an important facet, and when there is the absence of even a single online distribution database, an impeccable disadvantage within the country prevails. This, however, adversely affects the tourism industry at large. In addition, providing affordable services in booking accommodation and transport affairs (online agencies) would attract high numbers of tourists as far as efficiency facet is concerned (Kracht & Wang, 2012).

Competition has led many companies within tourism sectors to venture their business in line with online system management. Moreover, there are more than 15 tourism companies in Latvian that have been offering services to outbound and inbound tourists (Vasilyeva, 2013). However, these companies decided to avail online systems that could see them reduce the running costs hence; providing efficiency as far as the issue of time in consideration. These companies have developed their own websites with up-to-date reliable information, which plays a vital role in retaining their customers as well as meeting their needs in time (Kanchanawong, Charungkon, & Poonoi, 2012).

The rationale for the study The main aim of this study is to establish the Consumer Behavior of Latvian outbound tourists towards the online and offline travel booking method, which has triggered the influence of efficiency in terms of time management. In the old system of Latvian outbound services, many tourists have been lacking channels to understand the normal working and procedural activities within the tourist sectors. The introduction of the online system has enabled time efficiency and business recognition, an aspect that was not there in the back days. Research on the consumer behaviour of Latvian outbound tourists, therefore, have been availed in aid of making a forecast to affiliate the current situation that supports the potential increase in Internet sales (Mayr & Zins, 2009).