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Development of new products and services in hotels - Essay Example

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Institution Tutor Development of New Products and Services in Hotels Course/Number Date Department I. Introduction Research is an official undertaking done systematically to build on the amount of existing knowledge Newman, & Benz, 1998). Various stocks of knowledge that researchers have sought to explore include an understanding of humankind, human mores and society, and the employment of these new findings to create innovations and progress on different fronts (Bourgeault, 2012)…
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Download file to see previous pages Techniques of research are often based on epistemologies, which differ considerably across disciplines; there are numerous forms of research (Assante, Mulaj, & Steed, 2011; Bansal, & Corley, 2012). A methodology generally involves a framework upon which the search for solutions to a problem is based (Bansal, & Corley, 2012). Methodologies encompass specific components like the stages of research, operations, techniques, and the tools used (Hassanien, & Eid, 2006). A methodology includes several approaches, with each being implemented in different aspects as the project rolls out (Bourgeault, 2012). The research is often divided into two categories: quantitative research and qualitative research (Mason, Augustyn, & Seakhoa-King, 2010). The following sections of the paper examine the research methodologies used by Hassanien and Eid (2006); and Hossain, Kumar and Kumar (2010) to investigate the significance new product development in hospitality industries found in the West and North Africa. II. Overview of the Chosen research articles (a) Article # 1 Hassanien and Eid (2006) examined the outcomes of studies and empirical research related with the involvement of key stakeholders and skills of hotels’ staff in ensuring that new product development (NPD) processes are successful during implementation. The research offers a deeper exploration of the creative behaviours and operations that can yield positive outcomes when introducing new services within a modern hotel facility in the northern African region. The outcomes of the research are of immense benefit to not only the key stakeholders in the Egypt’s hospitality industry, but enables scholars who are specialized in the hospitality management as well. The researchers arrived at the results by undertaking a survey targeted at marketing executives in various categories of the local hotels (Hassanien, & Eid, 2006). The outcomes reflected significant variations between the hotels depending on their capacities and size. More specifically, the researchers established that 5-star hotel facilities show a better understanding and implementation of NPD than the smaller facilities in the 4-star or 3-star categories. The latter two categories of hotels have shown a lower predilection to incorporate NPD processes into their corporate culture, especially in marketing campaigns. And by touching on the benefits and pitfalls that hotel management teams are likely to experience, the researchers are spot-on regarding the right implementation process of NPDs in the various categories of hotels. (b) Article # 2 The research by Hossain, Kumar and Kumar (2010) explore the impact of new service developments (NSD) practices in hotels. The authors provide an assessment of the prevailing NSD models by carrying out researches that can be used as pointers to the innovativeness of hotel facilities in two key Western hospitality industries; the United States and Canada. The researchers identified innovative services, and evaluated them with keen eyes in order to evaluate their effectiveness. The research findings revealed stark variations in the various innovation ...Download file to see next pages Read More
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