The Culture Cell Phone in Its Conceptual Theory - Case Study Example

Introduction

The circuit of culture is a framework or theory which is mostly used under the area of cultural studies. The structure shows that in the case of studying a cultural product or artefact, you have to focus on five elements, which are the representation, identification, production, consumption, and regulation. Cell phone culture is an exciting biography of a crucial artefact or product that follows an integrated framework to the social and cultural modification of technology (Tombleson, 2017). The entire five stages make the circuit complete for any product to be studied. Cell phones and mobile advancements are ordinary in everyday life, though the cultural impacts of cell phones have not been considered. This draft paper entails filling that gap by offering the initial understanding, accessible and global manufacturing of cell phone culture and framework. It will provide a vivid outline of cell phone telecommunications by putting the technology in historical perspective and technical context (Mora et al., 2019). I will consider the cell phone from the angle of its history, production, design, consumption, representation, and also its impacts on new media conveyance like mobile T.V., mobile internet, digital photography, and mobile blogging. Cell phone in its conceptual theory, it covers a broad range of national, regional and global examples, to keenly evaluate the new kinds of consumption and the application of communication, and technology media that the context of cellphones represents. The culture of cell phones as well focuses on the constraints and the provocations of cell phone technology, usage, and consumption for doing cultural and media studies nowadays (Gingrich, 2017).

Analysis

In the analysis of the culture of cell phones, I will use the circuit of culture framework, which comprises of representation, identity, production, consumption and finally, regulation of cell phones.

Representation

When mobile phones are represented in the media, the consumers will hence have varying perceptions towards the product. Their reactions towards the products are hugely impacted by how the product is represented. Consumers, therefore, store personality perceptions towards mobile phones in their memories and use such memories when making purchase decisions. Some norms are attributed to the cell phones in their representation in the media, and they are regarded as the devices which facilitate the co-presence of sharing time and are consumed with non-mobility values of late or postmodernity. Cell phones enable communication where you don't have to meet at one on one. Still, you can communicate verbally or by text messaging and effectively communicate your message, and the response will give his/her feedback (Dobson, 2016). Cell phones are of different classes, we have the iPhones which are associated with the wealthiest people, and we have other brands like smartphones that are affordable to anybody. There are various products which are attributed to the most prosperous peoples or those people who are associated with extravagance life and again there are products for those who are related to the general people. Those who use cheap mobile phones have a variety of choices as they are well represented in the media platforms. Those who market cell phones must be aware of the factors that affect consumer purchase decision making on mobile phones. Factors that influence the consumer's decision making may not necessarily compose of the speed or the connectivity or even the specific characteristics but instead the features like psychological characteristics like personality, lifestyle and the loyalty of the brand. This awareness is exempted in the mobile phone marketers and commercials which try to emphasize style and emotion portraying how phones can improve customer's lifestyle.

Identity

There are many factors which are attributed to the identification of cell phones. They can be identified based on the purposes they serve to the users. Cell phones have an extensive range of purposes because they can be used in businesses; they can also be used for recreation purposes like watching over many others. Cell phones are essential for many people in the world; they are the best way to stay connected with all the people, and they offer consumers security. In cases of emergency cell phones are useful as they can help save lives quickly. Cell phones have been identified with various responsibilities by corporates, by the individuals, consumer groups, and other organizations. For instance, incorporates, they can be used to improve customer service; to the individuals, they are identified with ease in communication; in organizations, they help increase productivity; they can be used to work remotely and remain in touch with the suppliers of the business (Yang, 2016). It has become like a culture where cell phones have become part of our lives; they help us keep connected with others and provide their users with a sense of security- in the event of an emergency, one can use a mobile phone to seek help from others or police. Cell phones help save many lives.

Production

In the production stage, there are some types of steps which are involved for it to be complete or usable. The stops include making of the prototype, software installation, testing phase, mass production, the packaging and shipment. All of these steps are included in the production stage.

Cell phones are integrated into a form of technology that is applied in cellular communications and other associated attributes. It involves a kind of platform called Code-Division Multiple Access in which plenty of transmitters have the capability to send information at once on a single channel. The production of cell phones has enhanced much in the lives of people by others. On the other hand, cell phones have affected society negatively as they can be addictive; they disconnect people from the social world (Youssef, 2018). Cell phones are created from distinct components like the aluminium alloys, lightweight components on the phone case. Another material Lithium cobalt oxide utilized to make the batteries and gold, copper, and silver to make the wiring in the phone where electronic control systems are used. Mobile marketing strategy is used which a multi-channel and digital is focusing on reaching a target audience on their cell phones through different websites, social media, and other apps (Baig, 2019). This marketing has influenced how people engage differently with cell phone brands, where a big population that uses the internet owns smartphones. Cell phone positioning in the market is done by pulling the consumers to themselves through marketing and advertising and also applying the use of strong tactics that help push the cell phones into the market through promotion of the sale. The brand image for the product is regarded as a crucial criterion for customers when choosing cell phone services (Ullah, 2020). Retailers are one of the best distribution channels used by manufacturers of cell phones.

Consumption

There are many ways of consuming cell phones. In the recent world, there are different ways which have been invented in which they compose different usages of cell phones. Cell phones are consumed throughout the globe in various ways. The main purpose of cell phones is to help people stay connected despite the geographical distance between them; they allow the user to make and receive calls. It enables the users to get work done by just making a call; they are most efficient in doing jobs compared to human beings (Antunovic et al., 2018). The consumption of cell phones is impacted by various factors like the status of people, where luxuries people use iPhones, medium class use smartphones. Psychological factors are other aspects where an individual may have a negative or positive perception towards the use of cell phones (Dulin et al., 2017). Economically, cell phones are most demanded by the social groups, which depend on businesses to improve the efficiency of workers, coordinate and serve the customers well, and also for advertisement purposes. Demographically, cell phones are highly consumed by the medium-aged people who are studying, doing research, or coordinating some growth developments in the area. Consumption of cell phones has increased in the modern days due to some several factors. For instance, cell phones have been used to provide a sense of security to consumers. During cases of emergence, it becomes necessary to use phones, to call the police or request for help from the people in a network. This offers a sense of security to users of mobile phones, and hence it is a factor which has led to increased consumption of mobile phones. Again, increased technology in the business sector has led to an increased usage of mobile phones in many nations. Cell phones enhance efficiency and connectivity by getting work done. Managers can just make calls to their subordinates and ensure that work is done. This again has resulted in increased consumption of mobile phones in the field of business.

Regulation

There is the FDA organ which regulates responsibilities for the cell phones with the Federal Communications Commission. Some of the things which FDA is responsible for are consulting with other agencies of the federal on the procedures and techniques and programs for testing and evaluating electronic product radiation. For instance, the FDA offers scientific resources and professionalism to the Commission of the federal communication. The FCC sets restrictions on the emissions of radiofrequency energy by cell phones and similar wireless products. Gathering, analyzing, and providing adequate scientific data on the kind and extent of the risks and control of product radiation. FDA offers data for the public about the frequency of radiofrequency energy released by cell phones. FDA also regulates the manufacturing of cell phones to ensure that they do not cause hearing problems to the users due to exposure to the radio frequencies in hears while making calls (Coyne et al., 2019). Cell phones confront with the set legal regulations as the telemarketers are not allowed to send or call to cellphones through the smartphones advent provides new chances both to reach customers and confront standard rules. The regulations may control the operations which a cell phone can take; it limits some features from being designed, for instance, which can be used to conduct a crime. Cell phones have greatly influenced the culture and social status of some communities (Brookie et al., 2017). For example, most countries adopted western life just because of the cell phones they use. Distortion of moral, cultural values has occurred in societies through the kind of nasty information available on the internet.

Conclusion

In conclusion, this report has discussed the circuit of culture, which is a framework that shows that in the case of studying a cultural product or artefact, you have to focus on five elements, which are the representation, identification, production, consumption, and regulation. In my case of study, I have majored in cell phone culture using the five stages. When mobile phones are represented in the media, the consumers will hence have varying perceptions towards the product. Their reactions towards the products are hugely impacted by how the product is represented. Cell phone in its representation in the media Cell phones is significant in that they enable communication where you don't have to meet one on one. Still, you can communicate verbally, or by text messaging and effectively communicate your message. They are represented as a form of transformation in communication. Ethically they help improve safety in the society and offer a sense of protection in the community where one can make a call during an emergency.

In the identification stage, there are many factors which are attributed to the identification of cell phones. They can be identified based on the purposes they serve to the users. Cell phones have a very wide range of purposes because cell phones may be used in commercial businesses. They can be used in business to ensure efficiency and increase production. This is because the managers can organize work to be done through making calls. In the identification process of cell phones, cell phones have been attributed to several obligations by the corporates. They can be used to improve customer service, to the individuals they are identified with ease in communication, in organizations, they help increase productivity; they can be used to work remotely and remain in touch with the suppliers of the business. They have turned out to be an essential factor in the culture of many societies. They erase indigenous morals and establish westernization in communities. They lead to societies exchanges various cultural values and hence neglecting some cultural impacts of cell phones in society.

In the production stage of cell phones, Cell phones are integrated with the form of technology that is applied in cellular communications and other associated attributes. In the production stage, there are some types of steps which must be achieved for the cell phone to be usable. These stages are very crucial as they ensure the cell phone to be produced worthwhile. The stops include making of the prototype, software installation, testing phase, mass production, the packaging and shipment. It involves a kind of platform called Code-Division Multiple Access in which plenty of transmitters have the capability to send information at once on a single channel. Components like aluminium alloys, lightweight pieces are used in their manufacturing. Cell phones are of different classes, we have the iPhones which are associated with the wealthiest people, and we have other brands like smartphones that are affordable to anybody. They help reach a wide variety of people with information; they aim at interconnecting the globe into a single society. They produce various brands which may suit multiple cultural backgrounds with different needs. For instance, some societies have that culture of economic environment; they need transformation networks to advertise and market their products. Cell phones, contrary, may result in addition to the users.

In consumption, in the recent world, there are different ways which have been invented in which they compose different usages of cell phones. Cell phones are consumed throughout the globe in various ways. They are consumed differently based on some factors like the status, demographics, and psychological perceptions, among others. They help increase efficiency in the organization; they enabling multi-tasking, efficiency is provided. They can also result in exploitation of the cultural values as they possess a lot of transformation information's which is accessible by many and at low prices on the internet.

They confront with some set legal restrictions when the telemarketers are prohibited from sending texts or making calls to owners of the cell phones. Regulations are essential as they can control the kind of service or information to be displayed by the cell phones. The law also monitors the creation of mobile features that may be used to conduct criminal activities. Cell phones have highly distorted the cultural values of societies. Again there is the FDA organ which controls the roles for the cell phones with the Federal Communications Commission. Some of the things which FDA is responsible for are consulting with other agencies of the federal on the procedures and techniques and programs for testing and evaluating electronic product radiation. The significance of regulations is that there will be a minimal crime or rather negative impacts of cell phones in the community.