Regarding this context, one can therefore argue that Stern’s taxonomy of newness in terms of improvising media technology was relevant. Eventually, emergence of computers, which became new media technology, superseded it thus revealing Stern’s nomenclature on newness in terms of substituting the media technology with a newer and improved one. This argument therefore leads to a general conclusion that disposal of media technology depends on the emergence of new technology as it has been in the case of typewriter transition to computer.
This argument can therefore be supported by the fact that emergence of the computer as a new media technology resulted in the disposal of a typewriter. Influence of useful technology towards development and decline of typewriters Before the introduction of computers, typewriters were regarded as the best method of typing. Unfortunately, after computers were introduced under the influence of new technology, they became more useful and effective compared to the typewriters (Zittrain, 2008, p. 197). This factor therefore implies that by the time typewriters were regarded as the best mode of media technology, researchers and engineers were busy somewhere enquiring new ways of how to improve it and make it easier and more useful.
This factor therefore adheres to Stern’s theory in the sense that researchers and engineers never stop conducting researches, which might influence the emergence of more useful and improved media technology (Stern, 2007 p.19). Generally, emergence of an improved media technology will make the new technology more efficient and more useful at the same time compared to the immediate out fashioned technology. Emergence of modernized technological devices of mass media is believed to have influenced the reduction of typewriters.
For instance, computers serves many purposes compared to typewriters in that computer can be used for other purposes such as browsing, storage of data among others. This factor therefore lures many people to prefer computer to typewriter because of its multitasking nature (Winston, 1986, p.95). Consequently, the preference made towards computer by individuals, cause a deterioration of typewriter, which can be termed as its fair substitute. Considering the above arguments, the incorporation of Stern’s taxonomy about the research being conducted by engineers towards inventing fresh and more effective technology is evident.
The taxonomy also has it that people will prefer more useful technology over the less useful thus placing the less useful one in a state of disposal. Subsequently, this has been the case with the typewriters, which have since been disposed after computers introduction. Obsolete factor in the case of typewriter deterioration Obsolescence refers to an action of disposing off something as a way of paving the path for a newer model of the same. According to Stern’s taxonomy, people have acquired the tendency of regarding media technology as outdated once a new technology arrives in the market.
Therefore, various institutions have adopted the culture of producing new models in the market more frequently as a way of keeping the market fresh and updated (Stern, 2007 p.19). However, as much as obsolesce can be viewed as a positive factor in terms of marketing, social critical and environmental point of view depicts it as a waste of resources and environment since materials always get disposed off when they are still in good condition (Napoli, 2006, p. 104). Therefore, according to Stern’s taxonomy, disposal of materials that can still be used causes the deterioration of media technology, which takes a lot of time to change their models.
This is because most people prefer items designed in accordance with the latest fashion. Considering the decline of typewriters, one can therefore argue that the existence of different designs of typewriters made people transform from using the outdated ones to the newer electronic ones, which were fashionable.
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