Nobody downloaded yet

Segmentation and Targeting in Grocery Retail - Essay Example

Comments (0) Cite this document
This essay stresses that technology is drastically changing our present world. It has been instrumental in introducing a host of new concepts and ideas in relation to not only in the way we go through our daily routines but also in the manner we conduct our business…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.1% of users find it useful
Segmentation and Targeting in Grocery Retail
Read TextPreview

Extract of sample "Segmentation and Targeting in Grocery Retail"

Download file to see previous pages Yet, an ugly head could appear in the face of rising concerns about breach of privacy and even discrimination not just by race but also by gender, income capabilities, beliefs and attitudes and behavioral patterns.
Despite these debatable issues, one of the forefront concerns is how to properly harness what technology has to offer to the best advantage, especially for those in the business world. Translated to the strategies in business and marketing, it necessarily means that those who can properly utilize the different aspects of the innovations in technology will have the greater probability to rise above the rigid competition.
This is the basic issue of this essay. It is anchored on the analysis of the available data metrics for grocery retailers and how they could be exploited to provide the profile and behavioral data of its customers. The culled data has greatest impact and relevance on the biographical analysis, segmentation, and targeting not just of its existing customer's clients but also of its potential customers as well.
Business and marketing are not exempted from these changes and innovations. As more and more business people and marketing practitioners are embracing the different innovations towards their best advantages, concepts and theories are also being revamped or overhauled. Technology even gives rise to new models and even sends to obsolescence some well-known practices.
One of these trends is changing the way the businesses are reaching out and communicating with the customers. If previously, tri-media had been the solid triangle that holds the key to talk with the customers and send the message across, technology, most notably the internet is changing this setup. Because of its introduction of a host of alternatives in reaching out to the target customers, not to mention its role in driving. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(Segmentation and Targeting in Grocery Retail Essay, n.d.)
Segmentation and Targeting in Grocery Retail Essay. Retrieved from
(Segmentation and Targeting in Grocery Retail Essay)
Segmentation and Targeting in Grocery Retail Essay.
“Segmentation and Targeting in Grocery Retail Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Segmentation and Targeting in Grocery Retail

Segmentation and Targeting

...?Segmentation and Targeting In the current competitive environment, every business is aiming at attaining a higher competitive advantage. Segmentation and targeting is important in the achievement of this. One of the advantages of segmentation is that it enhances the levels to which a business matches its products with customer needs. Segmentation is also key in brand positioning and enabling a business to maximize its profitability (Smith, 1956). The purpose of this paper is to show the effectiveness of proper market segmentation and targeting in brand positioning, customer retention and maximizing...
4 Pages(1000 words)Research Paper

Segmentation and Targeting

... Describe each company's target market. Do NOT include definitions of target market or segmentation. The target market for Timex watches is much wider than for Rolex watches. The Timex is a product that targets people of all ages that have low to middle income. Timex has watches for both female and male users. The Rolex watch targets a different target market. The target market for Rolex products are people that have income above $100,000 a year. This target market is based on the introductory level Rolex products. A Rolex customer is a person that is accustomed to buying luxury items. A lot of Rolex watches have target market of people that are millionaires (Rolexforums, 2011). (2) How does the choice of target market influence... the...
4 Pages(1000 words)Term Paper

Segmentation and Targeting

...? Segmentation and Targeting Segmentation and Targeting Starbuck Company Introduction The Starbuck Company was established in 1971. The founders Gordon Bowker, Jerry Baldin, and Zev Siegle had a vision of enlightening customers about fine coffee. The company began to expand in 1987, when Howard Schultz became in charge (Stanley, 2002). Schultz strategy was to create a personal association between customers and coffee. A few years later, the company expanded enormously until it became the undisputed leader in the production of fine coffee. Starbuck has experienced tremendous growth since it was founded. Identify the company’s target market and positioning...
3 Pages(750 words)Essay

Marketing Segmentation and Targeting

...Marketing Segmentation and Targeting A market, in contemporary terms, is defined as place where both buyers and sellers come to meet with the objective of exchanging of goods or even services. In this text, the general definition of a market is group of both people as well as businesses with a clear interest, purchasing ability and willing to spend some money to get the goods or services to satisfy their specific needs. Market segmentation is the grouping of customers who may be individual or corporate into a pool of customers with similar demands (goods and services) in terms of prices and designs. It can also be termed as a marketing strategy where a large market is divided into...
6 Pages(1500 words)Essay

Segmentation, Targeting, Positioning

...? UNDERSTANDING THE CONCEPTS AND PROCESS OF MARKETING AND EXPLORING THE CONCEPTS OF SEGMENTATION, TARGETING AND POSITIONING ’s name: Course code: Instructor’s name: Date of Submission: Introduction Cornflower Blue is a company that specializes in the production and distribution of products such as body care products that are herbal oriented, herbal remedies, aromatherapy products and culinary products that constitutes of honey, tea and chutney. The company needs to apply various marketing strategies in order to remain competitive in the market. In any business, marketing is a significant component in the contribution of an organization success. Distribution and production of a company’s product depends...
6 Pages(1500 words)Assignment

Segmentation, targeting and positioning

...? Segmentation, Targeting and Positioning UK Footwear Market Background Since the falling recession of 2008, UK has been facing challenges in both retail and apparel market. Footwear is on the major side of influence where market received short coming of brands and lack of customer response in the 2008 fiscal (Key Note 2012). At the time of recession some companies got recovered including Retailer Faith which administrated its place in the period 2010 April. At the same time some brands like “Stylo PLC” were badly affected as were posed to deepest threats of the recession 2008. Changes in fashion and consumer behavior have also been influential (Key Note 2012). Such...
7 Pages(1750 words)Essay

Segmentation targeting positioning (STP)

...Segmentation Targeting Positioning Task Introduction Segmentation is an approach whereby s’ needs are prioritized and deemed essential. It is a countermeasure of strong competition from other companies and the ever-varying trends of demand in the market. Market Segmentation is the initiative of dividing a product or services into various categories to survive in the competitive market and meet the needs of every purchaser. Proper segmentation is realized where customers with a common need are placed together and the demand strategy should differ from the needs of the other customers, (Capon, 2009). Targeting Market A company should...
1 Pages(250 words)Essay

Segmentation targeting positioning (stp)

...Segmentation Targeting Positioning Before going to discuss an article regarding importance of segmentation, targeting, and positioning to service, let us get a better understanding of what these concepts actually are. Market segmentation is a process in which marketers divide the total product or service market into sub-markets, which are reached by the marketers using distinctive marketing mix. Tatum (n.d.) states, “Market segmentation is a strategy that involves dividing a larger market into subsets of consumers who have common needs”. Targeting is another concept, which is related to identification of the market segments that are likely to purchase or use the product or service of a company. If we talk about positioning... , it is the...
1 Pages(250 words)Essay

Segmentation and targeting

...characteristics. Harry and David, a leading internet-retail store that deals with delivery of fruit gifts exemplifies a successful marketing segmentation strategy. In the Harry and David site, segmentation has been achieved through development of a product mix consisting of; Gift baskets Flower and plant gifts Gift boxes Spring entertaining gifts Fruit of the month club gift collections Moose munch gift snacks and Royal Riviera gift pears The market for the gift products is segmented into various gift groups including; Birthday gifts Top rated gifts Sympathy gifts Business gifts Thank you gifts Flower gifts and Gifts under $30 segments Among the...
1 Pages(250 words)Personal Statement

Segmentation, Targeting and Positioning

...and behavioral segmentation. Effective segments are identifiable, measurable, accessible, sizable and actionable. Targeting The next step entails selecting customers whose needs can be served by the marketer in the best possible manner. The segment so chosen is the target market. The worth of each segment in terms of sales potential and profit potential is gauged while selecting the target market. It is a good idea to select a segment that is underserved by the existing brands. In the ultimate analysis, the target market should make the best fit with the company’s capabilities and...
3 Pages(750 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Segmentation and Targeting in Grocery Retail for FREE!

Contact Us