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Assignment 3 - Essay Example

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Name Date Course Section/# An Analysis of the Local Supermarket’s Magazine Rack The following analysis will seek to analyze three particular magazines available at a local retail grocery store. These three magazines which will be examined are as follows: “Woman’s Day”, “Seventeen”, and “Maxim”…
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Assignment 3
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Download file to see previous pages Furthermore an understanding and integration of filtering, meaning watching, and meaning constriction also will be discussed. It is the hope of this author that through such an analysis the means by which individuals are marketed to as well is the means by which individuals relate to and understand marketing will be understood to a further degree. The first of the magazines which will be analyzed within this brief discussion is that of “Woman’s Day”. Exhibition of the niche market and segmentation that “Woman’s Day” represents is instantly noted by its cover. Whereas the covers of nearly every surrounding magazine have pictured upon them stylize, airbrushed, and otherwise unreasonable representations of beauty, the current edition of “Woman’s Day” features upon its cover representations of several culinary treats. As a function of the representation of food, and the overtly obvious title that the magazine exhibits, the individual understands that this particular magazine is geared specifically towards a female audience most likely between the ages of 30 to 65. Accordingly the lifestyle that is exhibited by such market segmentation is likely that of a homemaker; or at least an individual that is highly interested in cooking and homemaking. Naturally the values and attitudes that such a magazine seeks to express are somewhat more muted and conservative than many of the other offerings that might be seen within a local magazine rack. Conversely, with respect to the magazine “Seventeen”, the subject matter is almost entirely different. As one can see both from the title and the highly sexualized imagery available on the front cover, the magazine seeks to integrate with a young consumer that is highly conscious of their clothing, busy, and overall sex of fuel. As a function of this nearly every single article that is advertised on the cover speaks to some if not all of these three subcategories of interest. Although it cannot be definitively stated by this author the upper bounds of the age group that “Seventeen” magazines might appeal, it is safe to assume that the magazine is most certainly geared towards an audience between the ages of 15 to 27 years of age. Although broad statements cannot be made with regards to the values attitudes and lifestyle of the consumer that might integrate with such a magazine, it is also safe to assume that these will necessarily be more liberal, relaxed, and open-minded than those the VALS that were exhibited within the market segmentation and representation of ““Woman’s Day””. Finally, with regards to “Maxim” magazine the demographic and segmentation that is targeted and marketed to is almost exclusively male. “Maxim” represents a unique case due to the fact that many of the market strategies that are employed to sell the magazines are not entirely unlike the same marketing strategies and segmentations that the pornography industry utilizes to sell their magazines. Accordingly, from a cursory review of cover as well as the stories, the main thrust of the magazine is concentric upon male sex drive. As such females are represented, both on the cover and inside magazine, and highly erotic (albeit clothed) poses whereas the stories that the company these representations are almost always concentric upon what might be understood as typical male behavior. As with “ ...Download file to see next pagesRead More
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