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ICT and Regulation - Essay Example

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The reporter describes News Corporation that is owned by media mogul Keith Rupert Murdoch who already owns almost 39 percent of the equity in BSkyB. European Union’s antitrust competition regulator came into action to investigate the matter on the grounds of competition…
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ICT and Regulation
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ICT and Regulation

Download file to see previous pages... It should be noted that media plurality assessment and competition assessment are two different areas of concerns. The Competition assessment focuses on the matter related to the pricing structures or any forced offerings. Against this, the issues related to the media plurality pertains to the role played by media in relation to influence the democratic fabric of the various institutions in their own interests, which in the long run could pose a threat to the health of the country.It should be noted that media plurality assessment and competition assessment are two different areas of concerns. The Competition assessment focuses on the matter related to the pricing structures or any forced offerings. Against this, the issues related to the media plurality pertains to the role played by media in relation to influence the democratic fabric of the various institutions in their own interests, which in the long run could pose a threat to the health of the country.The findings given by European Union’s antitrust commission are listed as per the following.
1. The commission is of the view that Existing share of the BSkyB in the supply of basic pay-TV channels is not likely to improve remarkably.2. News Corp and BSkyB are in competition with each other to a limited extent as they are active in different markets in the UK and Ireland. 3. The combined market share in TV advertising is not big enough to influence the market in large extent.4. The commission reached the conclusion that the transaction is not likely to increase News Corp’s clout in acquiring the advertisements in their favor in broadcasting and print media due to lack of enough marketing power. On investigating about the concerns that News Corp would be able to stop their competitors accessing the premium movie content, the commission viewed that News Corp does not have sufficient market power in garnering the majority broadcasting rights for premium segment movies because its competitors have enough avenues to have them with other premium content.5. The Commission investigated the possibility of offering combined bundles for a subscription to their versions of online and prints along with satellite pay channels. The commission concluded that majority of newspapers' online editions are currently free of charge and that situation is not going to change for quite a long time. Thus, the commission sees no competition concerns in the publishing sector due to this transaction. ...Download file to see next pagesRead More
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