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Consumer Behaviour in UK Broadband Market - Research Paper Example

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Nowadays the use of the web becomes more and more widespread. Today business, government and other organizations depend on computers to process data and to make information available for decision making . Currently firms can choose mainframe computers , minicomputers or It is evident that the speed, at which the electronic communication systems work, is the crucial factor for users especially when they are businesspersons running out of time…
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Consumer Behaviour in UK Broadband Market
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Consumer Behaviour in UK Broadband Market

Download file to see previous pages... The urgency of the topic could be explained by the increasing profitability of the computer technologies. The main purposes of the work will be to describe the general situation of the broadband market in UK, then to analyze customer's demand and to define factors influencing the customer's choice also there are some problems to analyze and propose some recommendations. First of all it's necessary to of the broad band then comes marketing research analyze, which include the demand, the potential demand and the availability of the goods for customers. These tasks will be completed via using both board banding information and scientific marketing theories.
The tasks set in the previous chapter may be completed with the use of some materials concerning the broadband. For example, the survey affected by the British chamber of commerce concerned the advantages for the use of broadband and barriers preventing from the use of IT technologies. The results of the survey observing the competition on the broadband market demonstrated that the high technology is primarily used by countries with more competitive markets . As for the books evaluating consumer's behavior I d like to mention Mitchell and Bates who have analyzed and made a summary of a numbers of surveys concerning the consumer decision making styles, and the main priorities when purchasing goods. Among the Scientifics having analyzed such an important problem as learning styles and their influence on the customers behavior Id like to name the following.: Gregorc, Knaak, Dunnand Kolb . The methods mentioned in their articles range from such aspects as abstractness or concreteness in learning to the most popular methods of learning(lections or laboratory writing essays ). For example after analyzing the students of 482 schools Kolb has pointed out six learning styles1: active practical learner, observatory learner, passive accepting learner, detailed interested learner,
Nonadaptive learner and serious analytical learner.

The main methods of solving the problem were questioning and analyze of some materials published on this subject. This work was developed with the consultancy of the British Chamber of commerce survey tat have already published the results of the simulate survey. To analyze the potential customers I have implemented a statistic method also known as sampling.
So my work consists of the following chapters: Definition of the boardbanding, and the main technologies, broadband market in United Kingdom, the factors influencing customers choice, the questioning and its annalist.

Chapter one. General definition of the board branding and its main functions.

As it is told in the in the free on-line encyclopedia Broadband2 in telecommunications is a term which refers to a signaling method which includes or handles a relatively wide range of frequencies which may be divided into channels or frequency bins. So the broadband must be understood depending on the contest this term is utilized with. In radio technology it may be described as a very narrowing signal which carries Morse code. In recent years the number of internet users has grown drastically.
Today, the majority of residential Internet users access the ...Download file to see next pagesRead More
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