Nobody downloaded yet

Tata NANO The People Car - Essay Example

Comments (0) Cite this document
This essay describes the tata “Nano” Indian car that designed to reach the low class customers who could not afford high prices of cars. The resarcher focuses on describing the benefits of this car as well as that it impelled many companies in the automobile industry to focus on the low cost cars…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.8% of users find it useful
Tata NANO The People Car
Read TextPreview

Extract of sample
"Tata NANO The People Car"

Download file to see previous pages The car’s dashboard is very small and economical in that it is built with fewer parts such as installation of the speedometer at the middle of the dashboard. Also Tata Motors saved $10 by redesigning the suspension to eradicate actuators in the headlights as well as the levelers. The small capacity of the tank however requires frequent pumping compared to other cars (Fisk, 2009). Nano is further designed in an all sheet metal body as well as safety features and robust passenger partition which is consistent with the Indian regulatory requirements. The People’s safety car also has tubeless tires which improve safety and is highly environmental friendly due to its lower pollution level. Nano has proved that indeed low price does not imply poor quality. The car has numerous features that almost resemble the other pricy cars in the market. For instance Nano can maneuver even busy Indian roads which may not apply to the costly big cars (Srivastava & Verma, 2012). Additionally, it is more comfortable than two wheelers and can someone to longer distances as it offers safety that every other car may offer. However, there are a few features which may justify the fact that low price means poor quality especially Nano’s small engine capacity which requires frequent pumping. This may be very irritating particularly where there are no available pump stations thus making the driver or passengers to be stuck. Nano also has very low speed compared to other cars hence may not be suitable during emergency issues such as taking an emergency patient to the hospital (Thatchenkery, Cooperrider & Avital, 2010). Benefit accrued from Nano is amazing because with the low price, it is still very comfortable and...
This essay explores one of the most famous Indian cars today named "Nano” and made by Tata Motors Company. It is an Indian car that was designed to reach the low class customers who could not afford high prices of cars. According to the case, most people in India were using scoters and motorcycles as a means of transport. However, the scooters and the motor bicycles did not seem to be safe compared to cars. The researcher states that it was actually unbelievable invention in India that was expected to attract millions of customers globally particularly the low income earners and gain enormous popularity among them. Tata Motors set pace in leadership as well as in innovation by introducing a low cost car that is almost affordable to everyone particularly the middle class group. Nano car is well designed to fit its intended price. The researcher also described that Nano has impelled many companies in the automobile industry to focus on the low cost cars as a way of increasing their revenues. Notably, it is undeniable that Tata have set pace in the world market today. Introduction of Nano was a major relieve in the automobile industry all over the globe. Nano has actually shaken the Indian market and gained popularity beyond the company’s expectation particularly in India. Tata has taken a memorable step in the automobile industry through her innovation. Nevertheless the researcher concluds that there are a lot that ought to be done by the company to ensure sustainability and wide market coverage in the low budget car. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Tata NANO The People Car Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Retrieved from
(Tata NANO The People Car Essay Example | Topics and Well Written Essays - 1500 Words)
“Tata NANO The People Car Essay Example | Topics and Well Written Essays - 1500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Case Analysis of Tata Motors
Tata Motors has been pretty desperate to make a strong presence in the global low-cost as well as ultra-low-cost car market for many years. In order to make its objective achieved the company, in 2008, launched one of its most ambitious product, Tata Nano.
10 Pages(2500 words)Essay
Tata International Marketing Analysis
The reason is that states and different regional alliances are systematically organizing their economics in which technology and innovation played a decisive role in the recent times. Today, China and India are on the top of world economics as both countries are advancing significantly in technology and engineering automation sections (Enderwick, 2012).
10 Pages(2500 words)Essay
Case study of Tata Cross Culture analysis
Ratan Tata as he decided to make a car to target the low cost families and finally has become existent. Although being a lengthy procedure and time consuming option but due to strong will and decisive efforts of Mr. Ratan Tata, it was finally designed with an attractive shape.
10 Pages(2500 words)Essay
Tata Nano International market
The paper states that the objective of creating new market segments underpinned Tata Nano’s entry into the ultra-low-cost car market. The realization of the unexplored opportunities and the desire to invent solutions to the challenges afflicting the low-income and middle-income earners contributed to the strategic move of exploring the low-cost market in India and the global market.
11 Pages(2750 words)Essay
Tata Motors
Organization Background Tata Motors, formed in 1945 is one of the biggest Indian automobile corporations. It is the first Indian company to be indexed in the ‘New York Stock Exchange’, in the year 2004. Like a true global player, Tata Motors has presence in the UK, Spain, Thailand and Korea.
13 Pages(3250 words)Essay
Tata Nano Cross Culture Marketing
Tata has acquired British company; Jaguar, land rover, together with a South Korean company Daewoo to increase its motor vehicle production and service quality (Hollensen, 2007, p. 287). The company offers other services in it conglomerate such as consultancy services.
10 Pages(2500 words)Essay
International Marketing of Tata Nano Electric Car into Japan
Tata is presently looking for new geographical markets for Tata Nano. This report explores the possibility of launching Tata Nano is Pakistan. It takes into account the present automobile market and the current brands running successfully. It also takes into account the various options that tata has while launching including setting up own facility in Pakistan, or having dealer or agents.
26 Pages(6500 words)PowerPoint Presentation
Tata Nano developing international markets
The company was founded in 1868 and its headquarters is located in Mumbai, Maharashtra. The company functions in more than 85 countries and generates employment opportunities for more than three
13 Pages(3250 words)Essay
Tata Nano & China: A Perfect Opportunity
This research is being carried out to evaluate and present China, a country with vast population and geographical area is also the country which tops the list of countries where companies want to expand their business. The paper presents a PESTEL analysis of the country which can make things simpler for the companies who plan to setup business in China.
9 Pages(2250 words)Essay
Case study of Tata cross culture marketing analysis
Tata Motors focused on top 15% to 20% of the Indian population that commute by two wheelers. This case study reports a successful milestone of Tata Nano, one of the cheapest cars in the world manufactured under the vision of Ratan Tata (The founder of Tata Motors).
10 Pages(2500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Tata NANO The People Car for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us