Tata NANO The People Car - Essay Example

Download file to see previous pages... The car’s dashboard is very small and economical in that it is built with fewer parts such as installation of the speedometer at the middle of the dashboard. Also Tata Motors saved $10 by redesigning the suspension to eradicate actuators in the headlights as well as the levelers. The small capacity of the tank however requires frequent pumping compared to other cars (Fisk, 2009). Nano is further designed in an all sheet metal body as well as safety features and robust passenger partition which is consistent with the Indian regulatory requirements. The People’s safety car also has tubeless tires which improve safety and is highly environmental friendly due to its lower pollution level. Nano has proved that indeed low price does not imply poor quality. The car has numerous features that almost resemble the other pricy cars in the market. For instance Nano can maneuver even busy Indian roads which may not apply to the costly big cars (Srivastava & Verma, 2012). Additionally, it is more comfortable than two wheelers and can someone to longer distances as it offers safety that every other car may offer. However, there are a few features which may justify the fact that low price means poor quality especially Nano’s small engine capacity which requires frequent pumping. This may be very irritating particularly where there are no available pump stations thus making the driver or passengers to be stuck. Nano also has very low speed compared to other cars hence may not be suitable during emergency issues such as taking an emergency patient to the hospital (Thatchenkery, Cooperrider & Avital, 2010). Benefit accrued from Nano is amazing because with the low price, it is still very comfortable and...
This essay explores one of the most famous Indian cars today named "Nano” and made by Tata Motors Company. It is an Indian car that was designed to reach the low class customers who could not afford high prices of cars. According to the case, most people in India were using scoters and motorcycles as a means of transport. However, the scooters and the motor bicycles did not seem to be safe compared to cars. The researcher states that it was actually unbelievable invention in India that was expected to attract millions of customers globally particularly the low income earners and gain enormous popularity among them. Tata Motors set pace in leadership as well as in innovation by introducing a low cost car that is almost affordable to everyone particularly the middle class group. Nano car is well designed to fit its intended price. The researcher also described that Nano has impelled many companies in the automobile industry to focus on the low cost cars as a way of increasing their revenues. Notably, it is undeniable that Tata have set pace in the world market today. Introduction of Nano was a major relieve in the automobile industry all over the globe. Nano has actually shaken the Indian market and gained popularity beyond the company’s expectation particularly in India. Tata has taken a memorable step in the automobile industry through her innovation. Nevertheless the researcher concluds that there are a lot that ought to be done by the company to ensure sustainability and wide market coverage in the low budget car. ...Download file to see next pagesRead More