Nobody downloaded yet

CITI business - Case Study Example

Comments (0) Cite this document
Threat of new entrants: The world over, the banking industry is one of the hardest industries to enter owing to the capital requirements and heavy regulation of the industry by governments. However, through the device of mergers, smaller banks are able to join thereby posing…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.8% of users find it useful
CITI business case study
Read TextPreview

Extract of sample
"CITI business"

Download file to see previous pages Increased competition for capital continues to force banks to innovate (Citibank, 2008).
In order to differentiate its e-business products from those of its competitors, Citibank took several measures(Citibank, 2008). First, the bank developed a strategy for its corporate banking division where its target corporate clients included multinational corporations (MNCs), financial institutions, government agencies, local enterprises and SMEs. The bank understood that each of these corporate client categories had unique needs. The bank realized to need to go the extra mile to package its products to meet the unique needs of every customer (Citibank, 2008).
Citibank also differentiated itself and its products from those of its competitors through an improved, comprehensive customer service. The customer service includes telephone hotlines, relationship managers who take their time to comprehend the individual customer’s needs and product advisors whose role is to advise customers on the product or products that most suits its needs.
Finally, the bank continues to invest heavily in technology in order to promote both the front- and back-end electronic banking systems. Besides, the bank seeks to make itself more accessible to its customers through what is calls its unified platform. The platform uses a teamwork approach that allows the bank to work with every function in the organization of the client (Citibank, 2008).
Grow its global reach: As at the time of developing this strategy in 2008, Citibank had operations in 100 countries of the world and employed over 268,000 people. This global presence, the bank believes, puts it in a strong position to meet the global needs of its customers. This being the case, the bank should continue its global expansion drive.
Strengthen its brand: The bank believes that it has built a strong brand ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“CITI business case study Example | Topics and Well Written Essays - 1750 words”, n.d.)
Retrieved from https://studentshare.org/systems-science/1660243-citi-business-case-study
(CITI Business Case Study Example | Topics and Well Written Essays - 1750 Words)
“CITI Business Case Study Example | Topics and Well Written Essays - 1750 Words”, n.d. https://studentshare.org/systems-science/1660243-citi-business-case-study.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
McDonalds Business Case Study
CSR is about how firms or organizations areable to manage operation of the business to produce positive impact on the wider society. Social responsibility is very vital in creation of wealth by a company in that if managed properly should improve the competitiveness of business and maximize the value of creation of wealth to the community.
7 Pages(1750 words)Case Study
Business study case
HTC Corporation is the second largest manufacturers of handsets in Asia based in Taiwan. The company had a record sale in the year 2011 for providing quality smartphones with Android
4 Pages(1000 words)Case Study
Business Law (Case study)
The main issue that comes into effect in this case is that, within a period of three months after signing the contract, X undergoes a physical injury, which renders him unable to use the health facility for a period of 6 months. Further, X's brother is not able to make use of the health club facility since he has relocated to Phoenix, Arizona which is a place more than 25 miles from the present vicinity of the health club, and moreover, he cannot make use of his present membership in Silver's Gym in that place.
3 Pages(750 words)Case Study
Citi group
It is seen that a number of problems have crept into the organization resulting from the financial crisis. It has taken the shape of shrinking revenues, job cuts, salary cuts and loss of goodwill for the company. Having done this, a list of recommendations has been
12 Pages(3000 words)Research Paper
Citi bank
Its business operations spans across 160 countries and jurisdictions. Citibank provides its customers (individuals, corporations and governments) with a variety of financial products and services which includes consumer banking, corporate and investment banking, credit , transaction services, securities brokerage and wealth management (Citigroup, 2013a).
16 Pages(4000 words)Assignment
Business Management Case Study
Essentially, this paper provides a standard managerial framework that will serve as the reference point for managing the internal structure of the company. In view of the pioneering debut that XYZ Inc will be launching on the Ghanaian internet industry, it is envisaged that the city of Accra will be the venue for all activities of the company at all levels.
3 Pages(750 words)Case Study
Business Policy Case Study
This resulted in the stock market decline, which ultimately washed away billions of capital value of the airlines, with this company being no exception. (“World Airline Directory”, 2009) The
12 Pages(3000 words)Case Study
Business Ethics Case Study
The corporation, which was just beginning to benefit from its cleanly image, now has to consider the possibilities that may harm its reputation. The
3 Pages(750 words)Case Study
Business Diversity Case study
Fresh food has its top most management located at headquarter in the Southeast. However, branch managers who are responsible for departmental sales return are found in every outlet. Such departmental managers appointed from the head office and
2 Pages(500 words)Case Study
Business Ethics Case Study
However, the management can adopt the following alternatives to resolve the dilemma in “Explorer 4” ring. The relevant principles include seeking the greatest good
3 Pages(750 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Case Study on topic CITI business case study for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us