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On the Efficiency of AC/DC: Bon Scott versus Brian Johnson - Assignment Example

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Many researchers consider the differences between the two singers to decide the best rock music vocalist. Scott was the lead vocalist in the 1970s and he died…
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On the Efficiency of AC/DC: Bon Scott versus Brian Johnson
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"On the Efficiency of AC/DC: Bon Scott versus Brian Johnson"

Download file to see previous pages Oxoby used the ultimatum game as the experimental design in which 18 pairs of subjects would receive or reject offers of wealth while listening to specific background music. In the ultimatum game, all acceptances resulted in gaining of money for both the responder and proposer. On the contrary, any rejection of offers meant that both responder and proposer lost money. Randomly computer chosen proposers were provided with $10 dollars to offer as a wealth to their attached responders while listening to either Scott’s or Johnson’s song. The variables used in the study were the music played from either of the two AC/DC vocalists while a pair of subjects made a decision. Oxoby tested how people make wealth-sharing decisions under the influence of each vocalist’s music (2009). Thus, the song “It’s a Long Way to the Top” by Scott’s “High Voltage” album and Johnson’s “Shoot to Thrill” song from the “Black in Black” album were used to measure the psychological effects of music on decision-making processes (Oxoby, 2009).
Results indicate that the minimum acceptable offer (MAO) of $1 was recorded for Scott to nil for Johnson. A comparison of MAO offers indicates that Scott got almost a quarter offers of $2 to 0.05 similar offers for Johnson. Scott’s music treatment attracted MAOs offers with a mean of 3.94, while Johnson’s music gained offers at a mean of 3.17. Likewise, when Scott’s song was played, the mean of offers extended was 3.28 (standard deviation of 1.18) compared to a mean of four (standard deviation of 0.97) when Johnson’s music was played (Oxoby, 2009). Scott recorded four acceptances and five rejections of offers. On the contrary, Johnson registered six acceptances and three rejections.
Interpretation of the results indicates that Scott treatment caused the unequal distribution of offers by attracting the least money and the highest number of ...Download file to see next pagesRead More
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