Quantitative Research - Essay Example

This paper tries to analyze critically of two academic papers published in the European Journal of Business Management. One paper is titled “The Impact of Structural Capital on Business Performance in Jordanian Pharmaceutical Manufacturing Companies.” The other is titled “The Effects of Customer Prospecting Methods on Sales Force Performance.” The papers have been selected to consider how they have approached their respective research methodologies to deal adequately with the research questions, but are analyzed separately.

Both methods of research analysis will be considered; quantitative and qualitative, on how much they were used. The objective of the analysis is that it will try to highlight both the advantages and disadvantages of the research methodology used to arrive at the aims, objectives, and design and to propose an alternative strategy. This will result in either agreeing with the methodology or proposing a better methodology which could have adequately delivered on the research question. . He sought to determine the influence of Structural Capital (SC) on Jordanian Pharmaceutical Manufacturing (JPM) Companies’ Business Performance.

The study surveyed 132 managers by administering a questionnaire. Statistical techniques such as descriptive statistics and correlation were used. According to the paper, to confirm the suitability of the data collection instrument, a Kolmogorov-Smirnov (K-S) test, Cronbach’s Alpha and factor analysis as they were used. The findings were that there were significant positive relationship between SC and JMP Companies’ BP. This indicates that, SC performance can be clearly explained productivity and profitability more than market valuation.

Objectives and rationale As a major research question of the study is to find out, “if there is a relationship between the direct impact of SC and JPM organization’s business performance.” The main objective is to provide useful recommendations about performance measurement within SC context by identifying and trying to define the main attributes of productivity. This will extend to the quality of SC by pointing out critical factors of SC and to find out suitable ways for measurement and management context.

The study developed a hypothesis which states that there is no significant impact SC on JPM organization’s BP. It went further to divide the hypothesis into three mini hypotheses. The first states that there is no significant impact of systems and programs (S&P) on JPM Company’s BP. The second hypothesis states that “there is no significant impact of research and development (R&D) on JPM Company’s BP.” The last is that, there I no significant