Should Shoe Companies Be Able to Give away Free Shoes and Equipment to High School Athletes - Term Paper Example

This paper explores the origin of shoes and some of the most groundbreaking inventions in the shoe industry.... high heel shoes, which commonly rule the women's fashion world, existed for both males and females in the ancient times.... shoes Name: Institution: Course: Tutor: Date: shoes Absolutely no outfit could be complete with shoes.... shoes enable people to move comfortably over intolerant surfaces....

The countries where most of the free shoes are sent include countries like Argentine, Ethiopia, Haiti, Rwanda and South Africa.... By focusing on this, firm has actually been able to focus on its consumers while at the same time focusing on other stakeholders also including non-consumers who get the shoes without actually paying for them.... (Miller) Over the period of time, Toms Shoes has been able to offer 10 million pair of shoes to 10 million children in over 60 countries....

high-heeled shoes are shoes that raise the heel of the wearer's foot considerably higher than the toes.... When both the heel and the toes are raised, as in a platform shoe, it is generally not considered to be a "high heel.... There are a wide variety of high heels shoe styles and shapes including stiletto, block, tapered, blade, and wedge (high-heeled shoe, 2006).... hellip; Today, high heels are usually worn in public only by women, who are often wearing them at work and on formal occasions....

This will be shown aesthetically using slow-motion video technique so as to show how Side Step shoes provide athletes with lightness.... The author states that this range is an exciting new addition to the basketball shoe range which already has the seasoned and legendary Air Jordan range (Our-shoes, 2010).... What makes Side Steps new and innovate is the fact that these shoes are designed to be 30% lighter than normal basketball shoes....

This method of segmentation would provide ‘athletes' and ‘women involved in fitness exercises' (say yoga) as two potential market segments.... We have decided to target athletes from amongst the possible consumer market segments discussed above.... The new shoe from Nike would be of great use to athletes as these shoes are extremely light and do not, in any way, compromise on durability and stability.... The athletes' perception and previous experience about a brand would play an instrumental role in the final buying decision....

TOMS shoes' work strategy is to give away free shoes to the needy children (Youtube, 2013).... For 2011 alone, TOM'S shoes revenues from selling its shoes and eye care products amounted to $ 110 billion (Fashionbi, 2012).... The benefits of giving away shoes and eyeglasses include making meaning in everyone's lives, givers and receivers.... Mycoskie insists that resourcefulness (looking for eager donors of shoes and eye glass) and simplicity (delivering quality products and services) are key factors in the success of any business activity....