Therefore, sources of stigma may include fear of illness, fear of infection, and fear of death. Fear of illness and fear of infection is a common reaction among health workers, co-workers, and caregivers, as well as the general populace. Stigma is one means of dealing with the fear that contact with a member of an affected group (hugging, seating next to each other, sharing utensils with a PLHA) will result in contracting the disease (Meisenhelder and La Charite 1989). They are various effects of stigma as it will be discussed below.
Stigma and discrimination relating to HIV/AIDS has been a leading constraint in public health efforts aimed at combating the epidemic (UNAIDS, 2000). HIV/AIDS stigma negatively affects preventive behaviors such as condom use, HIV test-seeking behavior, care-seeking behavior upon diagnosis, quality of care given to HIV-positive patients, and perception and treatment of People Living with HIV/AIDS (PLHA) by communities, families, and partners. In developed countries, AIDS and homosexuality or bisexuality are associated where this link is correlated with increased levels of sexual prejudice such as anti-homosexual/bisexual attitudes (Jennie & John, 2012).
There is has also been increasing connection perceived between AIDS and all male-male sexual behavior. However, evidence shows that the dominant mode of HIV transmission globally for is heterosexual transmission. Surprisingly, AIDS stigma is also widespread in places where the epidemic is widespread and affecting many people, for instance sub-Saharan Africa. Therefore, if there is comprehension of the nature of HIV/AIDS transmission in the society that is by the common people, the affected, the infected and caregivers it would contribute to decreasing AIDS stigma, an essential step in curtailing the epidemic (Malcolm et al. 1998). They are various models that can be used to analyse and discuss stigma and stigmatization.
The term stigma is historically physical back in the Greeks traditions who cut or burned marks into the skin of criminals, slaves, and traitors as a way of identification and distinction from the rest of the societal beings and to show that they were tainted or immoral people and should be avoided (Goffman, 1963). However, today stigma has transformed into a characteristic that results in extensive social condemnation or branding that results to discrediting social distinction that yields a ‘spoiled social identity’ (Goffman, 1963).
The societal social concept on the discredit individuals is based on two fundamental issues, that is the recognition of difference and devaluation which mainly occurs in social interactions. Therefore, stigma is considered to dwell in the social context rather than an individual person (Goffman, 1994) thus what is stigmatizing in a given social situation may not be stigmatizing in another context. However, it is also considered that stigma can emerge from an individual through self-categorization as a basis of crisis of confidence in an individual.
Therefore, two theories play significant roles in perpetrating stigma and stigmatization; social identity theory and self-categorization theory. These are highly influential theories of group processes and intergroup relations, which redefine how we think about numerous group-mediated phenomena. These two theories are closely related. Social identity theory has a strong focus on how the social context affects intergroup relations while self-categorization theory is the dilemma in which an individual faces as they seek to establish themselves in a group they fit through self evaluations (Malcolm, et al., 1998). Categorization in these key theories forms the basis of stigmatization in HIV/AIDS.
Adoption of alienation and demeaning attitude by individuals in the society results in exclusion from the rest of the society. As a result, other societal members confirm that their notions were right even at instances where their suspicions are not correct. Therefore, individuals or their close relations faces humiliation and are often cut off from the rest of the society which eventually leads to stress, depression, health deterioration and ultimately to death of AIDS patients (Goldin, 1994).
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