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Approaches to Qualitative and Quantitative Interviews - Essay Example

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This work called "Approaches to Qualitative and Quantitative Interviews" describes the qualitative approaches to the interview and assesses how these differ from quantitative approaches. The author outlines that the methods used in the quantitative interviews are not as developed as those of qualitative interviewing…
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Approaches to Qualitative and Quantitative Interviews
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Download file to see previous pages Although this differentiation is correct; they assert that it does not capture the different settings that the two operate. They observe that quantitative and qualitative research methods are usually based on varying epistemological and ontological assumptions shaping the research, the function of the researcher, and the relationship between the researcher and the respondent. Yauch and Steudel (2003, p. 467) explain the difference between qualitative and quantitative evidence on two levels. The two are distinguished by first; the type of data collected wherein quantitative data statistics are collected by use of surveys and experimentation among other techniques. On the other hand, qualitative data are words collected by the use of interviews, participant observation, and focus group discussion (Yauch and Steudel, 2003, p. 467). The second level of difference between the two methods postulates that the two are distinctive research paradigms. They argue that the focus of quantitative and qualitative research is usually different adding that the appropriateness in the use of either relies on the fundamental assumption of the researcher and the characteristics of the trend being studied. In social research, interviewing is the main technique that is used to gain insights into the aspect being studied. This paper will evaluate the qualitative approaches to the interview and assess how these differ from quantitative approaches.
There are various approaches to qualitative research interviews. Alvesson (2003, p. 13) outlined that neo-positivist, romantic, and localist as some approaches used in qualitative interviews. A neo-positivist approach to qualitative research views an interview as a mission to search and discover and the basic objective of conducting the interview is to extract accurate information from the interviewees (Welch and Piekkari, 2006, p. 418). To achieve their objectives, interviewers should carry out the interview in an impartial manner to reduce biases and distortion of responses. In the neo-positivist approach, traditional measures of reliability, objectivity, repeatability, and validity are the key indicators of the quality of the interview (Payne, & Wansink, 2011, p. 380). The approach views language instrumentally and mechanically as a medium to pass information between the interviewee and the interviewer (Welch and Piekkari, 2006, p. 418). The main challenge that faces the interviewer is usually on how to phrase the questions appropriately and precisely to eliminate potential misunderstanding between them and thereby ensure accurate retrieval of information from the respondent.   ...Download file to see next pagesRead More
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