Changes in Media Globalization and Public Context Communication - Essay Example

 International media has undergone a lot of transformation within the past few decades. These changes are characterized by revamping in operations and readjustments of presentation styles and methods. The media has become more proactive and effective courtesy of new technologies. As explained by Doise (33), globalization involves the aspect of compressing the world and consciousness intensification of the world taken as a whole.

Globalization comprises the enlargement of dimensions of institutions. These include surveillance, capitalism, military forces, and industrialism. In addition, Doise ( 44) stresses the fact that globalization enables ideas, populations, money, and technology to be less restricted to the boundaries of a particular nation. Globalization also involves the extension of relationships in the social sense. In globalization, our local confinement expands to an international level. As the mass media plays a great role in fostering globalization, it is also globalized and adopts a global outlook.

Technology has been identified as a key contributor to the globalization of the media. This has been necessitated by the adoption of satellite inclined broadcasting and the web. The two mentioned have taken up the role formerly associated with settlers and missionaries in dispatching information as they moved from one country to another (Doise, 41-45). The notable technological shift in the media is the invention of cable television and satellite. As a result of the new technologies, television channels have increased in leaps and bounds in different countries and the output of print media has witnessed overwhelming growth.

For example, IDATE research firm reported that the number of channels had increased in Europe from 240 to 420 in the period 2003 to 2007. The spectacular growth in both public and increased privatization of the media has been attributed to the following aspects, steps towards global integration, reduction in regard to government expenditure, emerging technologies, media globalization which each day becomes unstoppable, and also transformed labor market.