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The McDonaldization of Society - Book Report/Review Example

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This paper "The McDonaldization of Society" focuses on the sociological studies that have formed a major trend and area of concern in the present day. In times of extensive consumerism, in-depth study of consumer behaviour and the manifestation of marketing strategies are the important areas.    …
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Download file to see previous pages Ritzer takes the central elements of Max Webber’s theory and analysis of modern society and with his own vision, incorporates ideas and expands them into a newer perspective that completely changes the meaning of “rationalization” or critical analysis of the impact of social structural change on contemporary human interaction and identity.
The central issues or the major key points of the book can be summed up by the suggestion which Ritzer puts forward in his book that during the latter half of the twentieth century, the socially structured form of the fast - food restaurants has become analogous to organizational force. These organizational forces are representatives of the extended process of rationalization that operates into a different realm of everyday interaction and also affects the individual identity. Ritzer very precisely puts the stepwise development of the process which is served by McDonald and also serves as a vital case study of the phenomena during the era of 90’s. The idea of Ritzer, captivated in the book, can be summed up by his words itself. The quote expresses the intention and thus narrates the core idea of the book: “...McDonaldization is the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world” (Keel, 2010). 
“The McDonaldization of Society 5” is a book that is basically inspired and influenced by the central elements of the works of Max Webber. Ritzer quite meticulously infiltrates those key themes and incorporates them immaculately in his work. There is no doubt in the fact that along with a post-mortem of the theories and presented by the great sociologists Max Webber, their implementation in the modern social structure is also discussed thoroughly.
According to Webber, the analysis of the modern society is viewed as a process of “rationalization” which is defined as a methodology that is far reaching. ...Download file to see next pagesRead More
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