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18). It is easy to control the aspects of the process for better performance. There is no guarantee that rational systems always produce the anticipated outcome.
McDonaldization refers to the process of rationalization in relation to fast-food chains like the McDonalds. An example in the book involves Junk-journalism. This is where the news that delivered is petty, inoffensive, and appealing. Another instance involves the kind of education in the universities. Universities strive to offer many courses in a speedy manner, resulting to a labor force that has diminished in quality (Hayes, Dennis, & Robin, p.65).
Efficiency means that an organization focuses on conducting customer service within the shortest time possible. The organization becomes time conscious leading to increased profitability. Calculability refers to the measurable goals of an organization. The organization is able to accomplish huge parts of tasks within a short time. Predictability enables an organization to define routine methods of performing tasks. The rate of task completion increases because the routine develops an easier way to perform tasks. Control ensures the replacement of human personnel with non-human technologies. This ensures the completion of tasks in a quicker and less erroneous manner.
Rationalization is the replacement of conventional practices by efficient calculations that determine people’s actions and reactions. This relates to McDonaldization through the issue of time management. People prefer to do efficient things within the shortest time possible and forget about the consequences.
The advantages of McDonaldization do not outweigh the disadvantages. This is because it has created irrationalities that could be costly and inefficient for people. The process could lead to control loss, incalculability, and unpredictability (Alfino, p.16).
A video was watched, where George Ritzer had an interview with a student. The student liked to know
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On the contrary, those societies which recognized the need for revising their environmental policies to overcome the problems posed by their ignorance continue to thrive today. For the purpose of this paper, the two societies which will be contrasted hereafter are the Orkney Society, and the ancient Norse Greenland Society.
Using the organization of McDonalds’, a famous and well-known fast-food chain as a pattern, Ritzer was able to show how the unending search for inefficiency has turned people into robots that simply follow trends, as well as the reduction or even the removal of creativity in the process.
He has used the term for the first time to describe the process that has transformed the society (human) that has taken on the characteristics of the fast-food restaurant 'McDonald' (hereinafter called 'Mac'). Ritzer proposed that there is an all pervading change in our daily lives that has been influenced by 'McDonaldization'.
McDonaldization is characterized by high-level efficiency (the use of assembly lines), calculability (quantity over quality), predictability (the experience for customer and worker is the same every time they use the service), control through the substitution of technology for people (machines that remove the guesswork), and the "irrationality of rationality" (such as the inefficiency of waiting in line to be served).
In "The McDonaldization of Society," Ritzer takes the fast-food industry and its principles of business as an organizational pattern for emerging postmodern society. He points out that the book is not a criticism of McDonald's, nor even the fast-food business, but an analysis of how fast-food organizational practices have permeated into myriad aspects of our social lives.
In his book, he reviews the concept of Mcdonaldization which he believes in social logic, which reinforces the current trends of society and culture and shows us the progression towards increased accountability, predictability,
The author of the paper "McDonaldization" gives a list of articles on the themes concerning the problem of McDonaldization. One of the study "The British police service: professionalisation or 'McDonaldization'?" lean towards the recent and contends that policing is progressively getting Mcdonaldized.
This is mostly achieved by replacing nonhuman with human technology. Also connected to McDonaldization is the seemingly foreseeable irrationality of rationality. The main idea, and it basic dimensions, is gotten from Max Weber who is a German social
Although McDonald’s franchise seems cheap, clean and convenient, it affects Hong Kong’s local cuisine. There are numerous negative aspects through which the business has impacted on the Hong Kong culture and population. Its unethical