We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Sociology - Mass Media - Essay Example

Comments (0)
Summary
The Mass media is contemporarily involved in an essential role of enabling globalization and enhancing cultural exchange by facilitating the flow of information through television programming, international news, improved technologies, music, and film. Most media houses have…
Download full paper
GRAB THE BEST PAPER
Sociology - Mass Media
Read TextPreview

Extract of sample
Sociology - Mass Media

Download file to see previous pages... In analyzing various theories in sociology in regards to media and globalization, an assessment of the role the mass media plays ion the contemporary world is essential. Whether the mass media helps in protecting a fair and democratic society or to justify unfairness in a society where the wealthy and the powerful have the control to model the society in a manner that places their interests before those of the majority community members. Theorists around the world have discussed how the media has exercised cultural dimension through globalization process. According to the Marxist media theory, the mass media is a means of production. The mass media disseminates the views and ideas of the ruling class and defuses any alternative approaches. He further explains that the class with the means of producing material has control over the means of all production aspects making those who lack control of the means to be subjects of the ideas and agendas introduced and enforced to them (Prychitko, 2008).
Gramsci considered hegemony as a predominant of one social class over others not only in economic and political perspective, but also the ability of the higher or dominant class to foster its own view of the world to other people so that the inferior class of society accept it as the true way of livelihood like it happened in the colonial times when Africans were used as slaves (Chandler, 1995). Gramsci emphasizes on the struggle as he explains that common sense is not rigid, but it can transform gradually. Gramsci believed that a rejection of economies would sail through since it viewed an ideological struggle for a primary force in radical change as ideological hegemony. Media is regarded as a tool of false adjudication to the majority working classes of the society. Leading to perceptions that see the media as monolithic expressions of the higher ruling class that ignores the ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
MASS MEDIA ASSIGNMENT (Sociology)
This requires a combination of skills including knowing the culture of the consumer, his or her values and morals and some of the dominant symbols that have come to play a role in the social story. With this knowledge in hand, they are then able to craft an advertisement that will gain the attention of the desired audience.
5 Pages(1250 words)Assignment
Sociology of Mass Communication: Theses on Media Deregulation
McChesney’s “Theses on Media Deregulation” generally poses an important argument on the ideal role and objectives of both the media and the government. He further discusses and evaluates in this article the negative effects of media deregulation in the American democratic society especially on how it influences public’s consciousness thereby contending its positive effects on the private sector’s economic standing.
3 Pages(750 words)Book Report/Review
Mass Media
Ironically, in this age of information revolution the audience has also become a part of the consumer calculation with media advertising and cultural studies defining their audiences of journalism, fiction or popular media genres as target groups. The marketing views them as consumers of media products and target groups of advertisements, or as potential consumers for their products or services and its ultimately is about selling an idea.
6 Pages(1500 words)Essay
Globalisation and Mass Media (Media Relations)
Development or modernization was defined as " the process of change toward those types of social, economic and political systems that have developed in Western Europe and North America from the seventeenth century to the nineteenth and have thus spread to other European countries and in the nineteenth and twentieth centuries to the South American, Asian and African continents * (Eisenstadt 1).
11 Pages(2750 words)Essay
Sociology: Media and Popular Culture
The depiction of media as "consciousness industries" is derived from the concept initially posited by Lens Masterman, a British media educator. As consciousness industries, the media, or the television as specified by Masterman, groom people to be consumers through repetition of commercial and fancy bedroom suites (Davis 1992).
4 Pages(1000 words)Essay
Mass Media
The coming together of different media has led to the merger of an astounding variety of media networks. This has in turn resulted in the emergence of the mass media as a public space wherein the masses can not only interact but also express their individual opinions.
10 Pages(2500 words)Essay
Media sociology
ps fashion a habitable cultural environment for themselves from the resources made available by the socially dominant forms of cultural production and distribution constitutes “textual poaching”. In an article called Star Trek Rerun, Reread, Rewritten: Fan Writing as Textual
2 Pages(500 words)Essay
Globalisation and Mass Media
The mass media industry acts as a vehicle through which these ideas and information are circulated across the globe. This paper attempts to throw light on the changes and developments in cultural
10 Pages(2500 words)Essay
Topic from mass media studies book
It was not until printing press, that the role of media was explicitly envisaged to maneuver behavior and cognition of the audience. Today sociologists have concluded that the impact of Mass Media is far reaching, that perpetuates in generations to come. It
3 Pages(750 words)Essay
Mass media
Sometimes we feel amused by the lives of rock stars even when we understand that it is not virtuous at all. The point is that it is the mass media which creates an opinion about different thing or subjects,
6 Pages(1500 words)Essay
Let us find you another Essay on topic Sociology - Mass Media for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us