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The media serves a critical role in the society including provision of news/ information, entertainment and educating the masses on various issues. Information is important to the society largely because it helps in not only decision-making but also in formulating opinions. Entertainment is equally critical to the society as it helps people relax after the day’s work. Society needs education on various issues. Society can be educated on rights; moral, and social responsibilities and the media provide all these (Gorman & McLean 43). Therefore, the role of the media in the society is so huge that it cannot be ignored.
Although the current media is highly saturated, it was not the case in the past. As recently as 1960s and 1970s, TV, for instance, had only three networks (Houghton Mifflin Harcourt 1). Unlike today, the channels tailored their programs to meet needs of middle-class families. It was also the case that some middle-class did not even have a television. Consequently, the content aired by TVs at that time was very limited. Today, TV is quite affordable and can be found in most homes. Programming has also been diversified to serve the needs of different target audiences in terms of ages, incomes, backgrounds and attitudes (Rosengren 67-68).
This theory posits that media has a negligible effect on the masses. It argues that people’s decision to watch or read is often influenced by what they already believe and, therefore, media poses a negligible effect on the people. A study to test this theory based on people’s voting patterns indicated that well-informed people depended heavily on their personal experience and reasoning during voting. The media only has influence on the few people that are less informed. This theory is largely criticized following its ignorance of the media’s role in framing the discussion and debate issues. In addition, the theory came at a time when media was far less spread (Leach 65).
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Mass Media, Violence and Hate
Technology today has advanced so far, that it is relatively easy for virtually anyone to access mass media content from wherever they are. Mass media can be described as any channel through which information is accessed by a large number of people.
The mass media in Saudi Arabia generally perform the same fundamental functions of media all over the world, but in different ways. The primary functions of media include conveying news and information of general interest; interpreting and commenting on events; providing opinion and view points; “reinforcing social norms and cultural awareness by transmitting information about the society and its culture” (Rugh, 2004, p.14); making availabe specialized information for commercial promotion, advertising or available services; and entertaining.
The response of people to various social, political and economic issues is usually influenced by their personal experiences and beliefs. The environment of each individual is also likely to have a critical role in human behavior and relations in the context of a particular society.
It is hard to fully understand how the media influence society, however, because, in reality, every person is exposed to different social factors that can impact their attitudes and behaviors and they also have internal factors that shape their actions too.
Gone are the days when television was being used as a tool to simply educate people in order to allow them to form their own influences. These days, television not only educates people, but it also alters the perception of the viewers into either accepting what is presented before them with either a positive or negative spin.
Games have been part of humanity since time immemorial. Scholars from different fields of endeavor have been intrigued by the development of games from their simplest form to the most complex games of today.
ed that one cannot generalize with confidence from the impact of mass media violence in the laboratory to the impact of mass media violence in the real world” (Phillips, 567). The reports are produced in a manner similar to legal briefs, and a lawyer can argue either side of
formation and plot figures utilizing confused projects; they use numerous sorts of advanced media for showcasing battles; and they streamline operations with new stock and check-out frameworks. Engineering is not without its downsides; however business cant deny the effect it
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