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Ethnocentrism has diverse effects on the well-being of an individual and the society. Firstly, ethnocentrism offers an individual a sense of belonging and identity. That is, by identifying with ones cultural background, an individual is certain that he/she belongs to a given community. While in the community the individual feels safe and confident as he/she is with people who comprehend his/her way of life adequately (Brym & Lie, 2010). He/she does not need to change the way he/she conducts business as it is similar to that of other people in the community. In regard to the society, ethnocentrism enhances cohesion among the people in the society. That is; the society develops collectivism and thus, it becomes easier to carry out duties together.
Secondly, ethnocentrism enhances the pride among individuals and the society that shares the same cultural orientation and beliefs. This pride helps in establishment of standards that the individuals and the society are required to adhere (Brym & Lie, 2010). These standards allow individuals from a given cultural orientation to reflect on the cultural identity they share and; thus, they manage to utilize the resources in the society appropriately.
Conversely, ethnocentrism creates misunderstanding among different cultures and thereby makes it difficult to enhance diversity in the community. Misunderstanding emanates from the belief that one’s cultural orientation is better than that of other people. For instance, owing to the dressing code of Arabic women, women from the Western world would believe their culture is better than of Arabic women. That is; Western women are free to wear what they want and can present their insight even when it is against that of men. Moreover, ethnocentrism enhances the development of prejudice and bias towards a given cultural orientation (Vivek, Dalela & Patwardhan,
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