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Socio culture environment - Essay Example

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The author of this essay "Socio culture environment" focuses on socio-cultural issues. According to the text, the background of consumers in terms of their social and cultural existence and affiliation plays an important towards the determination of the clients’ behavior…
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Socio culture environment
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Socio culture environment

Download file to see previous pages... A set of trends and inclination towards a particular sporting activity, political scenario, historical background, religious affiliations, and connection or any other form of social influence largely determines the mood of society and its individuals towards a given product or service.Using the surrounding and its variables to influence and attract the customers into buying the product and using a particular service makes up for targeting the socio cultural factor. For example, a society may be driven by the religious affiliations, in the light of such scenario and such background, using the religious influence to promote the products or services would constitute the targeting of the pulse.Similarly, a society and a nation are driven by desire and inspiration for the sporting athletes and celebrities, the local media and other advertisement agencies would capitalize on the presence and influence of those super stars and celebrities in order to attract the clients towards their products and services.One of the most important and basic variables of socio cultural consideration is the social class. Social class largely influences an individual’s purchase power and orientation towards a product or service. A relatively restricted social outlook may not allow for an outward expanded orientation of making a heavy expenditure in terms of products and services so bought. The social class is a major variable that determines the individuals’ pattern of spending and liking of a product or service. ...Download file to see next pagesRead More
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