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An illustration of open development is like a case of Chrysler motor company, which had a poor customer service and marketing (Daft 372). The company was famous for its innovation although the products were described as outdated. The market share declined and it had high losses. However, after the implication of organization development, a program of cultural change known as Customer One was created and the company improved. The results were improved and the company became profitable. Richard Daft emphasizes that organizational development is important since it has expanded its focus in the coalition of organizations, with their rapidly changing and complex environments. According to the illustration, organization development is essential since it results to the success of a deteriorating company. This is achieved through organizational erudition, knowledge management, and upheaval of organizational customs and values. Through organizational strategies, the organizations manage to categorize problems that may interfere with its effectiveness and they evaluate their major causes.
Open innovation is the utility of purposive inflows and outflows of associations to improve innovation. Based on the current knowledge on open innovation, companies fail to rely solely on their own research. This means that they should acquire inventions from other companies so that they can improve their business models. This also results to the expansion of markets for external utility through their originality. According to the theory, the firm is assumed to utilize the external ideas from other companies. Open innovation focuses on the surfacing model of discovery that a certain organization utilizes on both research and development. It is noted that in various cases, for example open source software the theory occurs in a non-proprietary aspect.
An illustration of open innovation initiative is the case of IBM
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The Process Theories of Mate Selection suggest the relationships start at a common point which could be similar attitudes and interests. As couples grow familiar and comfortable with each other, they will start to “flock together” as the saying goes. Similarities in values and behaviors develop good communication, and, relatively, increase the tendency to develop trust and influence favorable relationships between couples.
Unlike humans, this legal person was provided all rights of a living individual but with an immortal life. Unlike humans, it could carry on its own activities despite being sued. The sole purpose as a legal entity for a corporation was to serve its stockholders by earning profits while disregarding the concerns of other stakeholders such as employees, communities, etc (Machbar, 2007).
When it should be done? And how it can be done? (Soundarapandian 2002).
In respect to this, the marketing plan presented in the paper is aimed to present some crucial action plans and strategies regarding improve the current market position of Ikea