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The Business of Tourism - Assignment Example

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Kerala is the southernmost state in India, which has been blessed by the bounties of the lush green nature. It has a natural blend of backwaters, hill stations and beaches. It is this mighty combination that has made the state an important destination in the international tourism map…
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The Business of Tourism
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Download file to see previous pages The economy of Kerala since last few decades has highly depended on tourism as a core source of income. The variety in the destinations it hold as a state has helped to maintain consistency in the tourist in flow. To explain this further, when the activity of tourism was affected highly due to some reason or the other in one kind of destination, Kerala was able to maintain a consistency as the different type of destination negated the loss happened on other sides. When Thekkadi, Munnar and Wayanad gained tourism interests as hill stations, Alappey and Kumarakom gained huge publicity as much wanted backwater tourism spot (Oommen, & Nair, 1994, pp.L..1-L.7). On the other side, Kovalam acquired the status of a high in demand beach destination (Oommen, & Nair, 1994, pp.L..1-L.7). Thus the combination all these diverse kind of tourist spots has helped Kerala to gain the status of a highly preferred destination. The policy makers of the state have evolved with a number of tourist friendly programs which also ensured to support the community participation in tourism. Resultantly tourism has become the economic backbone of the state. Government with a number of support mechanisms is supporting the entrepreneurs involved in tourism helping them to serve the guest to their best. All these efforts in totality has helped Kerala to gain international recognition and since last ten years have successfully evolved as a key destination. One of the result of these efforts is that it has been listed by National Geographic Magazine among the 50 must see destinations.
The trend in last ten years
The government of Kerala has kept clear watch on the developments pertaining to tourism in their jurisdiction. It is consistently making relentless efforts to promote Kerala as a friendly destination with all the latest class as demanded by the industry. These efforts have found significant results especially with the case of tourists from Europe (GoK, 2009). The ever-increasing number of visitors to the State is a clear testimony for this. The state in the year 2008 has registered 14.28 per cent growth in the sector of domestic tourism and 16.11 per cent growth in international tourism (DoT, 2009). This statistics is in reference with the count of tourist arrival
Year '
Domestic '
Tourists '
% of variation '
Foreign '
Tourists '
% of variation '
2002 '
6.3 '
232564 '
11.3 '
2003 '
5.4 '
294621 '
26.7 '
2004 '
1.7 '
345546 '
17.3 '
2005 '
-4.3 '
346499 '
0.27 '
2006 '
5.47 '
428534 '
23.7 '
2007 '
5.92 '
515808 '
20.37 '
2008 '
14.28 '
598929 '
16.11 '
Source: (DoT, 2009).
The statistics as tabulated above clearly indicates the growth of tourism in Kerala all through lat decade. The trend has shown clear indications of growth as the number of tourists has increased both domestic and foreign. However, there had few exceptions in the upward trend, but this has obvious internal and external factors associated with it. The trend in tourist arrival has been represented in the graphs below.

Source: (DoT, 2009).
The scope of tourism as a growing industry in Kerala is reiterated by this graph. Domestic tourist refers to the tourists from within the country which includes the ones from the state as well as from other states of India. Contrary to the ...Download file to see next pagesRead More
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