We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Arab Media - Case Study Example

Comments (0) Cite this document
Summary
Al-Jazeera has revolutionized the Arab media, forging an independent identity and maverick reputation that has attracted a colossal following throughout the Middle East and beyond. The network's viewership has come to rival CNN's in terms of size; and it continues to grow…
Download full paper
GRAB THE BEST PAPER
Arab Media
Read TextPreview

Extract of sample
Arab Media

Download file to see previous pages... market. In a nutshell, Al-Jazeera has "broken the western, and particularly the American, new monopoly in the region. The resulting expansion in the range of information sources and views is not simply a healthy counterweight to American dominated coverage; it also accustoms Arab viewers to criticism of their own rulers and governments - an unthinkable trend until the 1990s."2
This relatively new phenomenon on the global media scene has transformed the perception of Arab news coverage by taking on tough, hard hitting reporting assignments with a young, fresh and professional staff of reporters. Al-Jazeera has been willing to present coverage that has rankled authoritarian Arab regimes as much as it has Western governments. "Al-Jazeera is fascinating as a phenomenon in two regards. First of all, it tells the truth about the nations of the Middle East in a rather brutal fashion. Second, it also speaks a stark truth to a United States that is, first of all, badly and to some degree deliberately, misinformed about the region, its people and its dominant faith, Islam."3
This paper discusses the rise of Al-Jazeera; and analyzes the ways in which it has revolutionized not only Arab media, but global media as well. Never before has an Arab news outlet commanded such a high level of respect, and attracted such a global following. The objective credibility it has managed to attain in the East and the West effectively positions Al-Jazeera on the cusp of being the preeminent worldwide news source of the 21st Century.
History of Al-Jazeera
Al-Jazeera was born of reforms instituted in Qatar when a new emir, Hamad Bin Khalifa Al Thani, came to power in 1995. Abolition of media censorship in that country was finalized in 1998. The emir decreed the establishment of Al-Jazeera in the context of modernization of Qatari television. The vision was of a satellite network capable of competing with the BBC for viewers who wanted objective and independent news coverage but with an Arab flavor.
Coincidentally with Al-Jazeera's establishment, BBC's Arabic network ran into trouble with the Saudi owners of its satellite station over its coverage of certain events that the Saudi's considered to be offensive to their religious sensibilities. The Saudis pulled the plug on the BBC. "Suddenly, hundreds of well-trained, professional Arab journalists, broadcasters and media administrators were out of work and available for recruitment. Al-Jazeera quickly signed contracts with some 120 of them. They were attracted by better salaries and promises of more freedom of expression in their programs and in coverage of the news."4
The network quickly grew in terms of airtime and organization. "The station began broadcasting six hours a day, then increased this to twelve. Since January 1, 1999, al-Jazeera has been broadcasting 24 hours a day."5 By 2001, Al-Jazeera's operation had nearly 500 employees in 11 offices with 38 foreign correspondents. A privately run outfit with funding from the deep pockets of the Qatari government, the station rapidly became a force to be reckoned with in the Arabic language media. "Al-Jazeera initially mesmerized Arab publics accustomed to the official channels of Arab states and quickly enraged almost all Arab governments, Iran, and some in the west."6
The current war in Iraq, in particular, has been hugely important to keeping the station at center stage in the global media. "War ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Arab Media Case Study Example | Topics and Well Written Essays - 2250 words”, n.d.)
Retrieved from https://studentshare.org/sociology/1516634-arab-media
(Arab Media Case Study Example | Topics and Well Written Essays - 2250 Words)
https://studentshare.org/sociology/1516634-arab-media.
“Arab Media Case Study Example | Topics and Well Written Essays - 2250 Words”, n.d. https://studentshare.org/sociology/1516634-arab-media.
  • Cited: 0 times
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Alternative media
Now adays you see advertisements everywhere, from the front page of the morning newspaper to the breaks in between the late night TV shows. Innovative methods have been invented to catch the eye of the consumer; from the covers of cigarette packs to huge billboards on main highways.
1 Pages(250 words)Case Study
Alternative media
In these regards, a wide variety of advertisements have been implemented. Once such example concerns tobacco advertising; in the Adbuster’s add Joe the Camel is featured much in the same way one might expect except that rather than glorifying cigarette smoking he is featured in a hospital bed with the slogan, “Joe Chemo” placed overhead.
1 Pages(250 words)Case Study
Arab Oil
This move represented a whopping oil price increase of 70 percent. This price decision is now known as the oil price shock. (Bolia, 2005) Prior to this action of using oil as a weapon, the Saudi-Egyptian-Syrian axis had launched the Yom Kippur War or Ramadan War.
4 Pages(1000 words)Case Study
Media-Mix
By simply presenting and showcasing their products through their advertisements in the different media and their other promotional events, it is apparent that the company is making the public know about what's new or what to watch out for in Victoria's Secret.
4 Pages(1000 words)Case Study
MTV network : the arabian challange
Additionally, the entire region is “awash with petrodollars” (Tyson, 2010, p274), making it an economically appealing prospect. Perhaps the most striking was the culture difference
8 Pages(2000 words)Case Study
MTV
It is these elements and their stringent rules towards them that will pose a challenge to MTV during its launch in the Arab countries. Some of the elements of the Arab culture however very depending on which Arab
1 Pages(250 words)Case Study
Case Study- Democracy and Islam
The subject has become even more important in global politics, particularly after the occurrence of the Arab spring. Government in most Arab states such as Saudi Arabia, UAE, Kuwait, and Bahrain to name a few, is characterized by
8 Pages(2000 words)Case Study
Business Media
Her producer disagrees with her choice of the Air Canada story and says the story should probably miss in the rundown. After she objects, the producer tells her that she had no choice except complying. The outcome of the decisions made by the producer
2 Pages(500 words)Case Study
Demand Media
For instance, statistics show that the monthly view of ask.com increased by 348,102,000 from 2008 to 2010 (Chang 16). This implies that if the trend
2 Pages(500 words)Case Study
Media planning
For the Sparrow’s hospital that is planning to come up with fun event for promotional purposes of a certain health aspect such as cervical cancer, the
1 Pages(250 words)Case Study
Let us find you another Case Study on topic Arab Media for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us