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Media Analysis - Assignment Example

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Media Analysis Customer inserts his/her name Institution’s name The media piece chosen is an article titled “Cigna sued on claims of gender bias” cited in Boston Globe’s issue of March 4, 2011, discusses a lawsuit filed against a Boston Cigna HealthCare Company for charges of gender discrimination…
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Media Analysis
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Download file to see previous pages The suit was filed by a law firm Sanford Wittels & Heisler LLP in the U.S District Court and is struggling to acquire class-section representation (Chase & Reidy, 2011). Social development in the U.S has been heavily influenced by exposure to various underlying cultural manifestations regarding race and gender. As far as the latter is concerned, gender roles have been traditionally defined by attributing particular traits to males and females. Karp’s case has substance as there has been preferential treatment towards men over the years mainly because some jobs are attributed as “men’s jobs” and some as “women’s job” as a result of these typified gender roles (Schaefer, 2011). Keeping in mind the stereotyping of gender roles, it is possible that Karp was less ambitious than her male counterparts in Cigna. Research has proven that women, on average, are less ambitious as far as their career is concerned than men (Van Vianen & A.H., 2002). But this too can be argued on the grounds that women like Karp do not pursue their ambitions simply because they know they’ll not get due representation at top management levels; in other words, their expectations shape their present choices. Clearly, the media piece reflects the existence of discrimination, stereotyping and prejudice in the case of Karp. Discrimination adds to the woes of females in the workplace by lowering their morale and threatening their self-esteem which is a basic human need. The victim Karp claims to have her pay and title reduced without any reason despite having received favorable feedback about her performance from the company and receiving recognition for the same (Chase & Reidy, 2011). Furthermore, two markets that she handled, New Hampshire and Vermont were taken away from her and transferred to her male counterparts (Chase & Reidy, 2011). Also, in the previous summer Karp was denied promotion (that was later given to her male counterpart, Bill O’Donnell, who was less experienced than her) on the grounds that she displayed aggressive behavior in the interviews (Chase & Reidy, 2011). It is also claimed by the victim that the company’s managers are predominantly males who subject their female subordinates to tighter rules and regulations than their male counterparts and consequently, the female workers end up getting lower performance appraisals compared to their male counterparts for work of similar nature (Chase & Reidy, 2011). Furthermore, she claimed that male workers were given more favorable assignments and preferential treatment in terms of allotment of the company’s resources (Chase & Reidy, 2011). According to the case, Karp was subject to sexual discrimination which was eminent from the “glass-ceiling” imposed on her and other females in Cigna. The concept “glass ceiling” was first discovered in 1995 by “The federal Glass Ceiling Commission” as a hindrance to promotion of employees in the workplace (Schaefer, 2011). The inferior treatment given to Karp by virtue of being a woman was more an outcome of discrimination rather than other factors. It reflects bias of the dominant group to block minorities from reaching top positions in management (Schaefer, 2011). This discrimination is manifested in the belief that women’s role is subordinated to that of men’s because it is assumed that women tend to physically weaker than men and family laws in some societies force women ...Download file to see next pagesRead More
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