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For instance, women often lag behind it terms of entrepreneurial success as a result of the fact that they suppressed by certain sociological forces in their respective societies. However, there is limited literature on women entrepreneurs especially in developing countries. This anomaly can be addressed through theory building so as to enhance the suppressed voices in terms of sociological aspects such as women entrepreneurship. According to Maphosa (2005), the sociology of entrepreneurship has therefore concentrated on locating the groups such as social, cultural, ethnic, institutional, economic or religious which are capable of producing more entrepreneurial events than others.
The interests of previously disadvantaged groups are often overlooked as a result of different sociological forces that exist in different areas. 1. How does the aspect of race impact on aspiring entrepreneurs from developing countries in their bid to establish business in developed economies? Essentially, race can be described as a classification of people based on physical differences and this usually divides people into three major groups namely: Mongoloid, Caucasoid and Negroid (O’Donnell, 1994).
During the 20th and 21st centuries, efforts have been made in various countries to abolish discrimination of other people on the basis of their racial background. Various organizations have adopted policies that are inclusive and efforts are made to portray these companies as equal opportunity employers. However, the aspect of race is still regarded as a preserve for other influential and powerful people when it comes to entrepreneurship. It is quite challenging for aspiring entrepreneurs from developing countries to open new business ventures in developed countries especially if they are classified as Negroids.
Developed markets have laws that are designed to protect the interests of people who are seen as superior in terms of their race. The opposite is true for entrepreneurs from developed economies who want to invest in less developed countries. The cucassoids have an advantage in many developing countries since their race is seen as superior than any other race. To a certain extent, the aspect of race impacts on the operations of some business venture though it is not publicly encouraged. 2. What are some of the gender specific challenges that affect women entrepreneurs during the contemporary period?
Women entrepreneurs (WEs) especially in the sub-Saharan Africa face a daunting array of challenges arising from the socio-cultural environments in which they live (Amine and Staub, 2009). Moreover, it can also be observed that unfavourable conditions in local regulatory, normative, and cognitive systems place additional burdens on women who desire to become entrepreneurs. Basically, “in all countries of the world, women continue to be primary caregivers for their children and family dependents, even if they work outside the home,” (Amine and Staub, 2009, p.189). In many African societies in particular, women are still being stereotyped as family caregivers who are not seriously considered when it comes to running of businesses.
This is a major obstacle to aspiring women entrepreneurs since the major challenges they often face are gender specific. Advocates of equal rights between men and women strive to create a fine balance between the interests of men and women. However, women are not seen as equal partners in business
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