Framing in New Social Movements - Essay Example

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Framing in New Social Movements Societal changes are brought about by efforts by specific group of individuals who sense an inconsistency in the codes and conduct of certain societal institutions. The urge to implement a change in attitude gives rise to the formation of several social movements…
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Framing in New Social Movements
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Download file to see previous pages Movement is a form of association or forum created by individuals in the society to confront certain social issues and propose new ways by which changes could be effected to correct those issues. A platform gives the citizens the inner power that they could challenge authorities (Burns and Will, 1988, 102). Several societal movements had emerged in the past, most of which came to be because of discrimination of the black race in the post-industrial revolution society in European and American continents. Movements had been analysed by scholars as a means of involvement by individuals in the society in the political affairs different from the institutional means. Groups such as the Black Civil Rights Movements (BCRM), Anti-Vietnam War Movement, and several liberation movements emerged. It should be noted that, the purpose of such movements are limited to issues within their sphere of interest and not a nation-wide issue. Social movements in the past had been a tool whereby individuals check the excesses of the powerful elite (political class) who oppose the demands and aspiration of the masses. Recent conceptualisation of social movement had been done with respect to the type of movement that existed within their cultural context. Social movements are conceived as a product of the post-industrial society in the advanced countries of the world. ...
The use of the structure in the definition symbolises the level of cohesion and organization amongst the different members in a movement. Although, there are conflicting views on the mode of operations of some social movements, while some believe that organised method used in channelling their protest with the use of various institutional and constitutional medium, others are of the view that, social movement could be understood from their disorderly manner which they employ in advancing their course. Proponents of this view believe that, the actions of groups with respect to social movement is antithetical to democratic principles and would not encourage the growth of democratic process in a country (Alinsky, 2003, 227). Frame analysis is a research method used in the field of social sciences to explain the way people comprehend situation and human behaviours. Framing process could be explained as the process where a source of communication, conceptualise and develop a public controversy. Social movements had been tagged as successful when the projected frame and the participants’ frame align with each other to have an effect on both parties. The process of aligning the interest of both parties is referred to as frame alignment. Scholars had argued that frame alignment remains crucial in social movement, in the sense that when the frames of individuals are harmonized it could result in the frame resonance, which is pivotal to the transitioning process of a group. Although, not all-framing process had been identified as being successful; certain conditions had been identified as factors that could serve as limitations towards the completion of a framing process. The first factor is the encompassing nature of the ...Download file to see next pagesRead More
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