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Media Framing - Looking at the Occupy Movement - Literature review Example

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Media Framing and Social Movements in the Digital Age: The Case of Occupy Abstract: This study is aimed at examining the manner in which 'The Occupy Movement' was framed in the mass media and analyse the impact and implications of the same. Communication theories such as the Framing theory and the cultivation theory (also referred to as the theory of story-telling) are researched to provide a theoretical foundation to the study and understand it from a broader perspective…
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Media Framing - Looking at the Occupy Movement
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Download file to see previous pages The study revealed that the depiction of the Occupy Movement by the various media sources differed in treatment of the phenomenon, and that the differences were largely attributed to the type of media sources broadcasting the related news. The mass media, for instance, was generally dismissive in its portrayal of the movement and described it as lacking an impact or purpose. The reviews were generally found to be in favour of the administration rather than the public. The alternative media on the other hand actively portrayed the movement as revolutionary and was more positive in its approach. In conclusion, the study revealed the manner in which different types of media sources influence the public opinion either against or in favour of the news being broadcasted and the impact and implications of the media framing in the information age. Sr. # Topic Pg. # I Introduction i.i. Aims, objectives and justification i.ii. Research questions i.iii. Methods and sources i.iv Structural overview 1 Media framing & Social Movements 1.1. Introduction 1.2. Defining and explaining media frames 1.3. Media framing and social movements 1.4. Conclusions 2 Occupy and the media 2.1. Mainstream media 2.2. Alternative media 3. Analysis Bibliography I. Introduction: “The media conglomerates are not the only industry whose owners have become monopolistic in the American economy. But media products are unique in one vital respect. They do not manufacture nuts and bolts: they manufacture a social and political world.” Ben Bagdikian, The New Media Monopoly The mass media plays a key role as a powerful platform for broadcasting significant events and relaying messages to the public. Such power and control commanded by the medium helps determine the course of actions and manipulates the manner in which a given incident is perceived by the audience (Nabi and Oliver, 2009: p.20). However in recent times due to the rapid advancement in technology various digital modes of communication have emerged, dramatically altering the realm of mass communication and redefining the way messages are communicated to the public. Regardless of the channel of communication the information transferred to the recipients are framed in order to achieve the desired objectives of the sources that relay such messages. This phenomenon referred to as ‘media framing’ was observed in the case of one of the most prominent social occurrences in recent times – The Occupy Movement. i. Aims, Objectives, and Justification: Aims: To explore the concept of media framing and its influence on social movements To understand the manner in which a certain event is framed by the media and discuss the common types of media frames used by them. To investigate the manner in which the Occupy movement was framed by the U.S. media Objectives: To examine the various types of frames used to by the media in depicting similar events To observe the shift in use of frames over time i.e. past to present as well as with regard to the timeline of the event in question To explore and analyse the variation in frames used among different media outlets within the mass media as well as those used by the alternative media (such as generic blogs vs. mainstream newspapers) Justification: The study of media framing is of extreme significance ...Download file to see next pagesRead More
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