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The purpose of this assignment is to apply the skills learned throughout the semester to a social science topic of inte - Research Paper Example

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Name: Instructor: Course: Date: Proposed Method of Observation The proposed research method to be applied is survey research. The survey research method is chosen since it allows one to quantitatively describe specific aspects of a given population by examining various variables…
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The purpose of this assignment is to apply the skills learned throughout the semester to a social science research topic of inte
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Download file to see previous pages The scope of study in survey research is defined by the independent and dependent variables. One of the advantages of survey research is that it is an efficient data collection tool. Survey research can also be used to collect information from very large samples of a population. The investment required to conduct survey research is minimal and they make it easy to draw generalizations from the data collected as applicable to the entire population. However, survey research makes it impossible to measure context and there is a possibility of measurement error. Also, the standardization of questions reduces the complexity and flexibility of the research process. The survey research will be administered a combination of in house visits by the interviewer and delivery by courier. The interviewer will visit some of management officers of select organizations and conduct an interview. Also, I will obtain permission to interview a sample of the clients who visit the premises to collect data from them. The interviews will consist of both verbal and written questions. A questionnaire will be prepared to be administered during the survey research. Some of the questions that will be included in the survey questionnaire are: 1. Do you have a customer relationship management system in your organization? 2. How does your customer relationship management system impact on the sales of your organization? 3. ...
Acquiescence bias results from the tendency of some respondents to answer questions in a generally positive manner. To control this bias, the questions will be structured in such a manner that they do not imply a positive connotation only. Finally, ordinal/position bias may arise due to positioning of the answers in the questionnaire. To avert this, the responses in the questionnaire will be placed in a non systematic manner to reduce positional influence on the respondent. Data Collection Plan (Sampling Technique) The research proposes a simple random sampling, a probability sampling in which each element has an equal probability of being selected. The sampling strategy is preferable because it eliminates bias and is representative of the population. It is highly representative if all subjects participate. Its results can therefore be generalized with validity. The random sampling approach will be applied in selecting organizations and members of each organization to participate in the research. Proposed Plan of Analysis In the present study, it is expected that there is a positive correlation between the having customer relationship management system and customer purchases. This is critical since theoretical knowledge shows that customer relationship management helps to increase the value of the customer to the organization by understanding their interests further. It is also expected that there is a difference between organizations that have customer relationship management and those that do not have. Specifically, it is expected that organizations which have customer relationship management record higher sales comp ared to those that do ...Download file to see next pagesRead More
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