Nobody downloaded yet

The Impact of Mass Advertisements on the US Children and Adolescents - Assignment Example

Comments (0) Cite this document
Summary
The commercialization of childhood that started in the US in the late 20th and early 21st century, had many facets including privatization of schools, profuse advertising of products targeted at children and teenagers, and the creation of a culture that is conducive for further commercialization and consumerism…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.3% of users find it useful
The Impact of Mass Advertisements on the US Children and Adolescents
Read TextPreview

Extract of sample "The Impact of Mass Advertisements on the US Children and Adolescents"

Download file to see previous pages One major private educational company, which was bidding to take over public schools, has been Edison Schools Inc. and though many parents and officials initially thought that handing over the schools to this company would eventually improve the quality of education, at a later stage, it became clear that the company planned to serve only its own interests (Quart: 216). When in its report on how to revive the ailing public school system, Edison underplayed the issue of underfunding of schools, and blamed mismanagement alone, finally the public awoke to the vices of privatization (Quart: 217). Also, the parents felt Edison Inc. was continuously discriminating against public school children by blaming their performance, and also the teachers feared they would lose their job stability after privatization (Quart: 217). But the basic question in focus has been whether a private “for-profit company” should be handed over the responsibility of building the future citizens of the nation, thereby allowed to decide how the future of a nation should turn (Quart: 218). The “advertising-laden high school television station” run by Edison and similar and other popular cartoon, music and teenage television channels are yet another face of the commercialization of childhood, adolescence and teenage (Quart: 220). Even the lighting up of The National Christmas Tree at the White House Ellipse has become commercialized as it was sponsored by MCI, a corporate company notorious with a fraudulent history (Ruskin and Schor: 1). The branding of schools through television advertising is also part of this process (Quart: 220-221). It was in 1989 that schools started accepting television broadcast filled with advertisements offered by specific TV stations (Ruskin and Schor: 1). The advertisements have such a serious impact on the kids that the, “popular media images of crazed and brand-addicted ‘inner city’ youth willing to kill for the items they want” have become very popular among them (as cited in Quart: 223). The result of school television broadcast and advertising was that by 2000, schools started allowing sale of soda, chocolate candy and even “personal care products” and “sponsored educational material” by private companies (Ruskin and Schor: 2). What the advertisements and those who employ them want is to sell their products despite whether the buyers really need them or not. Hence first of all they need to create a demand, which is the case in majority of the advertised products, and this demand is created by packaging them inside a cultural message. This phenomenon is the manifestation of a social process called “external imposition of culture” (Mendonca: 4). It has been noted that the US culture is “corporately contrived and corporately imposed” ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The Impact of Mass Advertisements on the US Children and Adolescents Assignment”, n.d.)
The Impact of Mass Advertisements on the US Children and Adolescents Assignment. Retrieved from https://studentshare.org/sociology/1454918-not-too-sure-about-what-the-topic-is
(The Impact of Mass Advertisements on the US Children and Adolescents Assignment)
The Impact of Mass Advertisements on the US Children and Adolescents Assignment. https://studentshare.org/sociology/1454918-not-too-sure-about-what-the-topic-is.
“The Impact of Mass Advertisements on the US Children and Adolescents Assignment”, n.d. https://studentshare.org/sociology/1454918-not-too-sure-about-what-the-topic-is.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Impact of Mass Advertisements on the US Children and Adolescents

Impact of Bullying on Adolescents

...?Impact of Bullying on Adolescents Module Module ID: The present paper looks for investigating into the short-term and long-term impact of bullying and harassment of adolescents on their personality formation and cognitive development as well. Since children serve as the future builders of every social set up, taking their problems into consideration and examining of the issues related to them maintains imperative significance in its nature and scope. The researcher is determined to analyze the significance of exploring the topic under study in the light of cognitive development theory articulated by Jean Piaget and Vigotsky. The research will be...
12 Pages(3000 words)Research Paper

Effects of Energy Drinks on Children, Adolescents

...and tobacco. References: Clauson, K & Shields, K & McQueen, C & Persad, N (2008) ‘Safety Issues Associated with Commericially Available Energy Drinks’ Pharmacy Today 14(5): 52-64. Kaminer, Y (2010) ‘Problematic Use of Energy Drinks by Adolescents’ Child Adolesc Psychiatric Clin N Am 19: 643-650. Malinauskas, B & Aeby, V & Overton, R & Carpenter-Aeby, T & Barber-Heidal, K (2007) ‘A Survey of Energy Drink Consumption Patterns among College Students’ Nutrition Journal 6:35, http://www.nutritionj.com/content/pdf/1475-2891-6-35.pdf. Pennington, N & Johnson, M & Delaney, E & Blankenship, M B (2010) ‘Energy Drinks: A New Health Hazard for Adolescents’ The Journal of School...
3 Pages(750 words)Essay

Depressive Disorders in Children and Adolescents

...and appetite, weight loss, lack of interest in all activities that loved in past, thought of death or committing suicide, inappropriate health condition and others include in the most prominent signs of depressive feelings observed by the children. Somehow, the prevalence of major depressive disorder is approximately 1 percent of preschoolers, 2 percent of school-aged children and 5 to 8 percent of adolescents. (Jellinek & Snyder, 1998) Aptly observed in society, prevalence of depression has also relationship with domestic violence and lack of parents’ interests in the activities of the children. Additionally, teaching staff is also responsible for the depressive...
2 Pages(500 words)Research Paper

Advertisements

...thirst flying” and “thirst asks nothing more” makes consumers to perceive Coca Cola as the best solution to thirst and this will always prompt them to get themselves of a bottle or can of Coca Cola whenever they are thirsty. In this way, the position of the brand in the soft drink market is enhanced. The use of cute celebrities has an effect almost similar to the star power strategy and it makes some segments of the markets especially children and youth to identify more with the product. The cuties and the stars throb their hearts and they will want to have anything associated with them. Another advert that advertised Coca Cola was Open happiness. This advert appeared as prints adverts...
3 Pages(750 words)Essay

Caring for Children and Adolescents

...? Caring for children and adolescents, and ensuring that they develop into healthy, happy citizens is one of the most important goals for any society, because they do not always have the ability to care for themselves and will one day have to take up the burden of running everything. In Western society, one of the greatest threat to this mission of ensuring the safety and happiness is without a doubt teen drinking. Drinking, especially in large quantities, can be incredibly harmful to teenagers in a wide variety of ways. Firstly, it is physically harmful, especially to younger teenagers who may still be physically and mentally developing, and can stop them from developing fully (Warder, 47). Furthermore, the activities associated... part not...
4 Pages(1000 words)Assignment

Advertisements

...?Full On Advertisements Advertising is the process employed by companies to let people know about their products, the benefits gained from their products and to encourage them to buy the said products. In this process, models are very essential because they are easily identified by consumers. However, it is also important for advertisers to employ psychologists who study about what would make consumers tick. For instance, the first products to come out in the market usually set the name of their company to be recognized for those certain products. Toothpastes for example are often associated with Colgate because it was the first to have mass produced it. People for...
2 Pages(500 words)Essay

The impact of advertisements on customers

...to depict scenes of happiness in which they share their feelings of joy by distributing sweet things like Cadbury chocolates. They try to portray this message that happiness increases if shared with others and increase two fold if eating Cadbury chocolates with their family members. Through these kinds of advertisements, the advertisers try to connect emotionally with their customers (The impact of emotional advertising, Web). Along with psychological and emotional effects, advertising can have a rational impact on customers as well. A rational customer is one who uses reason while making a purchase decision and who...
4 Pages(1000 words)Research Paper

Impact of Fast Food Advertising on Childhood Obesity

...and quantitative in nature. 2.2- Subjects Tweens (8 – 12 years) and teenagers (12 – 17) 2.3- Use of Likert Scale A questionnaire will be developed consisting of 15 questions for tween and teenager participants. Indeed, the researcher will use the Likert Scale to produce the questionnaire in which 5-6 options will be provided to judge the impact of fast food advertising on purchase behavior of children and adolescents and the subsequent impact on childhood obesity. 2.4- Sample Almost 100-150 Participants / Children will be picked up randomly from different neighborhoods to answer the survey...
8 Pages(2000 words)Research Proposal

Adolescents

...Adolescents The majority of people in the adolescent stage have their own needs that they always aspire to satisfy. One of the needsis independence and recognition in their newly achieve capacity. The adolescents strive to gain control of their own destiny and account for whatever they do all the time. They always seek to control their independent world and gain respect. In addition, the adolescents also seek for recognition as young adults. They do things that will make them recognized by their parents, teachers, or even peers. However, those who ought to recognize them and accord them the independence do not always do that thus end up frustrating their efforts in...
1 Pages(250 words)Essay

Impact Of Social Networks On Children And Adolescents

The author also asserted that the schoolchildren’s stages of development from childhood to adolescent is considered a critical stage where various inputs, information, skills, abilities should be developed. Contemporary schoolchildren, who increasingly relied on social networking as predominantly encompassing much of their spare time, were revealed to be losing opportunities to develop diverse skills, to wit: “the skills your child learns during adolescence; like sports, dancing, music or academics become hard-wired. Other skills that are not being used will fall away…” (Henly 2). Replacing physical activities and endeavors traditionally undertaken in the external environment by sitting in front of the com...
2 Pages(500 words)Book Report/Review
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic The Impact of Mass Advertisements on the US Children and Adolescents for FREE!

Contact Us