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Main Methods Of Field Research - Essay Example

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Data collection is a significant part of any research process since it provides primary information or data to researchers. This paper "Main Methods Of Field Research" discusses interviews and use of a questionnaire as the main primary data collection methods…
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Main Methods Of Field Research
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Download file to see previous pages The main benefits of using questionnaires are that it can be used to cover a large population. Secondly, the questionnaire enables a researcher to obtain specific responses to the research questions. Such responses are free from alterations that may result from human errors or emotional responses. Questionnaires can be used over a wide geographical area since they can be posted to different respondents through different channels of communication such as emails. The main disadvantage of the questionnaire is that they require many re-writes in order to obtain the desired copy. In addition, questionnaires cannot be applied to an illiterate society. Questionnaires also lack the flexibility that may be required by data collectors when conducting the fieldwork. Interview involves a direct dialogue between the researcher and the respondent or interview. The interview is a useful data collection method since it enables the researcher to obtain first-hand information. In addition, the researcher is able to obtain an immediate response from the field. Interviews also enable the researcher to establish the emotional response and attitude of the respondent, which is essential in measuring the accuracy of a response (Burgess, 1984). The main disadvantage of this method is that it can only be used in a small population. The methods also have geographical limitations since it depends on the ability of the interviewers. The method is also time-consuming since each interviewer will need to talk directly with each respondent. Finally, the method is costly since it requires many data collectors who may also require training. When conducting a survey there are several factors that need to be considered by the researcher. The researcher also needs to ensure that the sample questions are free from redundancy and contradictions. ...Download file to see next pagesRead More
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