We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

A about a Grocery Store Visit - Research Paper Example

The aisles had the most effectiveness because consumers could easily pick up brands off the shelves. The displays were there just to let the consumers know what kind of experience they can have once they purchase the products. The consumers spend quite a bit of time buying different products because they need to find out what price quotients were on offer and how they were able to extract the unique benefits of the products that were put up on aisles. They also have a very close and incisive look at the packaging domains because this is something that holds a great deal of significance for them. They find out how it can be useful to their day to day needs and what kind of advantages they can derive from the packaging that encompasses the product itself. I learnt about consumer behavior that it is something which can tell a great deal about how brands need to be packaged, priced and positioned because it is for the consumers themselves that the products are being sold in the retail stores. 2. How are the products grouped in a typical aisle? Can you look at the product displays and guess which brands are market leaders? What makes you think that? Which brands seem to be competitively much weaker? Why? Products are grouped in aisles based on the product category. This means that the products which fall under a specific product category are arranged closely with one another. The competing brands are also closely placed with one another which allow the consumers to pick and choose a brand based

Check these samples - they also fit your topic

Research Paper to a Site Visit to a Religious Temple
Hinduism involves the worship of a number of deities like Lord Krishna, Ganesh, Shiva etc; however the ISKCON temple is subject to worship primarily of Lord Krishna. Lord Krishna has been known to be the author of the discourse of the Bhagavad Gita, which is the holy text of the Hindus.
3 pages (750 words)Research Paper
Research paper about famous photographer
He took up to 70 photographs in just two days after the civil war took place. It was the first time that photographs of dead people were taken in the American history. He got his interest in the field of photography in 1851 after seeing the photographs of American Mathew Brady in Hyde Park London, during his visit.
4 pages (1000 words)Research Paper
Marketing Research Research Paper
The tremendous growth of technological advancement has become the driving force of contemporary industries. The diffusion of the internet has revolutionized the business arena. The use of the Internet is changing high-tech marketing overnight while different industries have been trying to use it as part of their marketing strategy.
28 pages (7000 words)Research Paper
Research paper about Gasoline crises
Oil is also required for the production of electric power which is the most important component of every industry. The available oil resources are exhausting day by day and the exploration for new oil sources has not yielded much successes. Global economy is directly
7 pages (1750 words)Research Paper
Research paper about geographic
Unfortunately, Japan’s rapidly aging population is more than just a fact about its population aging at an unexpectedly fast rate. It affects many aspects of the lives of its citizens, their choices and their future. In the same
8 pages (2000 words)Research Paper
Research paper about any topic
Marijuana is pivotal for the treatment of several medical applications. 50 year ago, the legalization of marijuana is illustrated as the impossible part on
7 pages (1750 words)Research Paper
Research Paper about Divorce
It has been seen that the negatives effects of divorce on children can be both short term which are less harmful and also long term causing psychological and behavioral problems. Their education also gets affected as they lose concentration and becomes
6 pages (1500 words)Research Paper
Research paper about lululemon
Competition is one of the factors in the microenvironment and is intense because competitors share both customers and suppliers. There is however strong barrier to new entrants and this helps in
2 pages (500 words)Research Paper
Research paper about lululemon
Political, economic, and technological factors are significant to the company’s macro environment, while SWOT analysis informs on its microenvironment. The company sells directly to its consumers and this shows lack of intermediaries in its chain. It offers
2 pages (500 words)Research Paper
Research paper about lululemon
tage of the products sold for other activities other than Yoga, will increase as the company tries to widen its range of products in addressing other sporting activities. Founded in the year 1998, the founder had some marketing and snowboarding experience and thus began to
2 pages (500 words)Research Paper
on their understanding, prior perception, advertising, consumer promotions, etc. The brands which are the market leaders under specific segments include Kellogg’s, Tide, Kitkat, Marks and Spencer, Dettol and Coke to name a few. These represent different categories of products which have been arranged on the aisles for a better understanding and visual display of the consumers. These are easily the market leaders because their shelf presence is the top most and my thinking has come about because I see a number of x-stands, banners and neon flashers in the store and outside of it as well. There are a few brands which are competitively weaker because they are lying on the shelves for their mere presence. They have to meet certain sales targets and be available to the consumers and that is the reason why they are on the shelves. 3. Do you notice any store brands? How many categories do they cut across? How prominently displayed are these brands? There are the store brands present within the retail chain as well. These store brands are mostly comprised of the food categories and mostly the frozen foods. Since the consumers always look for a cheaper option, these store brands work well and offer them what is required by them on a day to day level. There are other store brands within the snack category as well but these are not being aggressively positioned and targeted by the retail chain. This has meant that that the frozen food store brands are having the best possible mileage and giving the retail chain a name of its own self. The display for frozen food category is very prominent as people throng this area of the retail chain more than any other. The store brands have actually given the retail store a share of voice that it would not have achieved had it given up on this idea. 4. Pick a product category. Write down the prices of the different brands in the category. What do you notice about the prices? Can you identify any differences in pricing


Student ID Lecturer Submission Date University A Research Paper about a Grocery Store Visit 1. Watch some consumers do the shopping. What aspect of the display/aisles seems to be most effective? How much time do consumers spend buying different products?…
A Research Paper about a Grocery Store Visit
Read TextPreview
Comments (0)
Click to create a comment
Let us find you another Research Paper on topic A Research Paper about a Grocery Store Visit for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us