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A about a Grocery Store Visit - Research Paper Example

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The aisles had the most effectiveness because consumers could easily pick up brands off the shelves. The displays were there just to let the consumers know what kind of experience they can have once they purchase the products. The consumers spend quite a bit of time buying different products because they need to find out what price quotients were on offer and how they were able to extract the unique benefits of the products that were put up on aisles. They also have a very close and incisive look at the packaging domains because this is something that holds a great deal of significance for them. They find out how it can be useful to their day to day needs and what kind of advantages they can derive from the packaging that encompasses the product itself. I learnt about consumer behavior that it is something which can tell a great deal about how brands need to be packaged, priced and positioned because it is for the consumers themselves that the products are being sold in the retail stores. 2. How are the products grouped in a typical aisle? Can you look at the product displays and guess which brands are market leaders? What makes you think that? Which brands seem to be competitively much weaker? Why? Products are grouped in aisles based on the product category. This means that the products which fall under a specific product category are arranged closely with one another. The competing brands are also closely placed with one another which allow the consumers to pick and choose a brand based

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on their understanding, prior perception, advertising, consumer promotions, etc. The brands which are the market leaders under specific segments include Kellogg’s, Tide, Kitkat, Marks and Spencer, Dettol and Coke to name a few. These represent different categories of products which have been arranged on the aisles for a better understanding and visual display of the consumers. These are easily the market leaders because their shelf presence is the top most and my thinking has come about because I see a number of x-stands, banners and neon flashers in the store and outside of it as well. There are a few brands which are competitively weaker because they are lying on the shelves for their mere presence. They have to meet certain sales targets and be available to the consumers and that is the reason why they are on the shelves. 3. Do you notice any store brands? How many categories do they cut across? How prominently displayed are these brands? There are the store brands present within the retail chain as well. These store brands are mostly comprised of the food categories and mostly the frozen foods. Since the consumers always look for a cheaper option, these store brands work well and offer them what is required by them on a day to day level. There are other store brands within the snack category as well but these are not being aggressively positioned and targeted by the retail chain. This has meant that that the frozen food store brands are having the best possible mileage and giving the retail chain a name of its own self. The display for frozen food category is very prominent as people throng this area of the retail chain more than any other. The store brands have actually given the retail store a share of voice that it would not have achieved had it given up on this idea. 4. Pick a product category. Write down the prices of the different brands in the category. What do you notice about the prices? Can you identify any differences in pricing

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Student ID Lecturer Submission Date University A Research Paper about a Grocery Store Visit 1. Watch some consumers do the shopping. What aspect of the display/aisles seems to be most effective? How much time do consumers spend buying different products?…
A Research Paper about a Grocery Store Visit
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