We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

The Development of Indian TV - Essay Example

Comments (0)
Summary
The Development of Indian TV Name: Institution: Date: Introduction The entry of Rupert Murdoch in to the Asian market began way back in 1991 with the establishment of Satellite Television Asian Region (STAR). Study shows that Satellite Television Asian Region was the broke new ground in Asia for satellite television consequently fueling up the explosive development of the mass media industry across the entire continent…
Download full paper
GRAB THE BEST PAPER

Extract of sample
The Development of Indian TV

Download file to see previous pages... New standards in variety, content, as well as production were set by the emergence of Satellite Television Asian Region in the continents’ media industry. As a matter of fact, most scholars agree with the assertion that the emergence of STAR revolutionized the media industry in the entire region since the media house aired not less than forty services in seven different languages, having more than 300 million audiences in over fifty-three countries. There was no television industry at the beginning of 1990s in India that was worth a name at the time. However, significant changes began to felt with the explosive development in the expansion of one of the largest television markets which was western-based transnational media players and the increase in the number of media houses in India. At the begging of 1991, India only had one television channel known as Doordarshan that was under the control of the state. This channel was quite monotonous not to mention that it was the mouthpiece of the government at the time. By 2004, the country had more than three hundred television channels digitalized, and some of them had even forged partnership undertakings with international broadcasters outside India. The increase and growth of the media industry necessitated redesigning of program content ranging from chat shows, news reality TV, soap operas among other programs in an effort to keep up the pace with the rapidly increasing television going international. Discussion The growth of television channels in India brought about rapid globalization and expansion as a result of liberalization of the market. These channels served Indians and the southern Asia region. In fact, Indian television can be viewed in 5 continents. According to Pendakur and Kapur, 1997 because of the pro-market government in India and the explosively expanding economy, the emergence of satellite network in the Indian market made the country a preferred destination for establishment of transnational channels. The availability of huge population in India especially the increase of the westernized middle class provided better grounds for transnational channels potential consumers of about two hundred and fifty million viewers. This presented corporations of global media a rare opportunity of establishing a variety of channels. According to a study conducted by the Satellite and Cable TV 2004, the increase in the Satellite and Cable television in India had substantially increased since 1992 which recorded about one point two million homes in India which had Satellite and Cable television compared to more than a 390 million Satellite and Cable television audience recorded by the year 2004. The demand for the western programs in India was first conceptualized by the Satellite Television Asian Regio ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Simplified Acquisition Procedures
Simplified acquisitions are procedures that govern the purchasing abilities and capacities of the government (GAO, 2003, p.2). The term also refers to the expedition of the evaluation and selection procedures that support credentials to a minimum, also maintained and permitted by bureau officials.
4 Pages(1000 words)Research Paper
Super Format and Rapid Development of TV Formats
Among the changes that have been indicated in the TV industry include the rapid changes that have been taking place in TV formats that has completely revolutionized the industry. In the subsequent years, there saw an inclusion of a myriad of channels, some under the umbrella of well established channels.
11 Pages(2750 words)Essay
The Development of Indian-EuroAmerican Relations from Contact to Removal
This democracy has shaped the development of the United States and the people outside the country throughout history until the present day. However, a critical aspect of American history that cannot be forgotten is the development of Indian-EuroAmerican relations, especially from the time of the first contact to the time of the removal of the Indians.
6 Pages(1500 words)Essay
Entry into Chinese and Indian Retail Markets
Porter (1986) argues that there is no single global strategy, which can be used as a model formula. He contended that a lot depends upon the differences in the extent of geographical location and the degree to which the company is centralized for decision making. International marketing is different from home-country marketing.
5 Pages(1250 words)Essay
Lifespan development of a lower class Indian
It has some impact on the socio political and cultural sphere he is living. From that thought I just asked one person, who is an Indian to comment on his life development. I had a comprehensive interview with him. He was very much willing to talk about his life environment and its influence in building up his space.
4 Pages(1000 words)Essay
Reality TV
However, all real-life based programmes are not termed as 'reality show' such as documentaries and non-fictional programmes like news and sports. Reality show includes a wide range of television programmes encapsulating games or quiz shows often bear a resemblance to frenetic.
9 Pages(2250 words)Essay
Identify and analyse those factors which are used by Pakistani TV viewers to discriminate against the local TV channelsin favour of the Indian channels
Its not that the storyline of the program should be the reflection of the events in his life but just things that he come across everyday or even his ambitions and opinions (Alpert, 1992). Diversity plays a
4 Pages(1000 words)Essay
Growth and Development of SMEs in Indian Textile Industry
Aside from reaching competitive advantage, small family owned textile businesses will go into merging for long-term existence and wide coverage of penetration in the market. Furthermore, there will be a positive financial performance among those small family owned textile businesses that merged compared to those that did not merge.
3 Pages(750 words)Essay
TV
Simba symbolizes a young lion and hence the title, Lion King. The young lion seeks to succeed the king. However, Simba’s uncle, Scar aims to prevent the young lion from succeeding the king by claiming that
1 Pages(250 words)Essay
Indian development
These groups included those house business groups who concentrated a great economic power in India making the government legislate restrictive measures to placate such ever growing and persistent
5 Pages(1250 words)Assignment
Let us find you another Essay on topic The Development of Indian TV for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us