Social Science Research Methods - Research Design - Essay Example

Download file to see previous pages... This paper will seek to issue a description of each of the key elements, which includes the research design, sampling strategy and data collection apparatus and thereafter explore into detail the rationale as to why the stipulated approaches and strategies have been chosen. Research methodology The methodological moves applied in Sociological investigation are roughly grouped under two sub-categories, the qualitative methodologies and quantitative methodologies. The categorization depends on the techniques employed in the investigation and representation of the understanding of event under study. Quantitative, which are normally in use in Sociological investigations, place emphasis on techniques based on direct observation, text analysis, strain on appropriate and objective accuracy greater than generality, make contact with participants and texts analysis. Qualitative move toward social experiences through scientific evidence and often depend on statistical analysis of multiple cases to formulate valid and consistent general assertions. Both methodologies are applicable in analyzing data of a study (Robson, 1997, p.503). The methodological option usually depends on the type observable fact the researcher aims to investigate. Some are portrayed better using qualitative measures while others best use quantitative scales. Also some events under study are better understood by use of either of the two methodologies subjectively. Some complex insights take on an approach which is a fusion of both methodologies whereby it is carried out in levels employing each method uniquely according to the approach that best suits each level. The quantitative are referred to as systematic methods and qualitative as the descriptive methods of social assessment. In this basis, it is upon the researcher to first be aware of the events under study and analyze which methodology to apply. For example, an investigator concerned with statistical generalization crosswise to the total population may possibly administer a survey questionnaire to correspond to sample population. In contrast, an examiner interested in understanding full individual’s social reaction may prefer participant scrutiny. Qualitative methods are in most situations restricted by the mind of the examiner. This is as a result of the subjectivity and bias related to the situation of the events under scrutiny (Sargent, 1994). Some of the most regular methods comprise: Participant observation – it is a technique where the investigator indulges into the culture of the event and participates in shaping its reality at the same time colleting relevant data. Direct observation – here the investigator makes annotations from a secondhand position whereby bias is limited by not participating or not indulging into the cultures but can associate. Unstructured interviewing - this entails candid interaction of respondent and investigator. This kind of interviewing lacks clear guidelines on what is to be inquired. The interviewer directs the conversation into the point of interest that comes up. It is best for broad topic explorations and collecting unparallel data attitude measuring. Case studies – this can be portrayed as a thorough inquiry of a particular occurrence or character. This is the case where numerous approaches are used in the course. Unobtrusive procedures – ...Download file to see next pagesRead More