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Colorblindness and the New Racism - Essay Example

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In today’s society, people, have for lack of a better word, been ‘trained’, to believe that they should be colorblind, otherwise they are deemed guilty of racism. It would be naïve to take the word ‘colorblind’ literally since it is human nature to notice physical characteristics, and skin color prompts a subconscious response to the observer. …
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Colorblindness and the New Racism
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According to both Omi and Winant, American society has formed what they call “amateur biology”, which is a form of stereotyping certain characteristics that one applies to various races. According to both authors, the term “black” was born in the American psyche as an “ideology of exploitation” which made more sense, thus ignoring the various identities of the African slaves.
My reason for including the above paragraph in the paper is simply to show that despite the “colorblind” lenses that people seem to have on, the fact still remains that even the most ignorant person who believes that racial inequality is in the past, racial stereotyping will always live in people’s subconscious and even when trying to come off as open minded individuals, the arrogance and sometimes air of superiority can be found by reading between the lines. This is also known as ‘new racism’.
In Gallagher’s Rethinking the Color Line: Readings in Race and Ethnicity, the research is focused in the social and racial inequalities that exist in today’s America. He highlights the role of the media, the state and the popular culture of today that have helped shape and broadcast ideas of race.
Gallagher writes, “the post-race, colorblind perspective allows whites to imagine that depictions of racial minorities working in high status jobs and consuming the same products, or at least appearing in commercials for products whites desire or consume, is the same as living in a society where color is no longer used to allocate resources or shape group outcomes.”...
(Gallagher) Gallagher writes, “the post-race, colorblind perspective allows whites to imagine that depictions of racial minorities working in high status jobs and consuming the same products, or at least appearing in commercials for products whites desire or consume, is the same as living in a society where color is no longer used to allocate resources or shape group outcomes.” (Gallagher) In the above paragraph, Gallagher implies, that colorblindness is a product of a combination of factors such as the media and in general our surroundings. The word ‘colorblind’ refers to (in the case of Gallagher) whites, and their inability to acknowledge reality concerning racial inequality. On the other hand, this inability, which Gallagher refers to, is also a connotation of racism. Unfortunately the vast majority of whites in America do not realize it, and eliminating any talk on racial issues doesn’t make them go away, or even does it mean that they do not exist. Gallagher states, “the perception among a majority of white Americans that the socioeconomic playing field is now level, along with whites’ belief that they have purged themselves of overt racist attitudes and behaviors, has made colorblindness the dominant lens through which whites understand contemporary race relations.” (Gallagher) In his book, Rethinking the Color Line: Readings in Race and Ethnicity, Gallagher uses a distinct argument when regarding the role of media and colorblindness. He refers to multi-million dollar companies such as IBM, Giorgio Armani, Walt Disney World and McDonald’s that have based their advertisements and marketing on a “balanced, multiracial cast of characters” (Gallagher) ...Download file to see next pagesRead More
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