Critique of Drink Too Much, It Gets Ugly - Example

CRITIQUE OF DRINK TOO MUCH, IT GETS UGLYPAMPHLET By Name Course Professor University Location Abstract The aim of compiling this report critique of the Drink too much, it gets ugly document written by the Alcohol and Drug Information Service; is to assess the persuasiveness, usability and reader-centeredness in regard to its target audience. The analysis of this pamphlet considers the design, appearance, structure, clarity, tone, language, and context. The pamphlet has problems related to tone, graphics, andlanguagethatdecreases its effectiveness. These issues affect the chances of theaudience reading the document and also the inclinationto contemplate the advice offered. Due to this determiners, Drink too much, it gets ugly pamphlet should use the recommendation provided in this paper. Recommendations consist ofreassessing the threatening tactic of the tone, graphic of the language and the standpoint of voice in the document. Introduction The Alcohol and Drug Information Service purposes to offer the audience with safety advice and threats concerning alcohol and drug intake so as to avoid casualties and implications. The Drink too much, it gets ugly booklet is in an effort to offer accessible information on the dangers of alcohol and also to persuade the public to contemplate the dangers they engage in when consuming alcohol. This critique will examine how effectively the pamphlet is constructed and its strategy of audience persuasion in a logical and reliable approach. The Manager of Advertisement at the Alcohol and Drug Information Service is Mr. Al Cohol. It is based in South Australia as a branch of Government of South Australia’s SA Health. Examination of the pamphlet depends on references to assistance texts comprising the technical writing guides and style manuals to increase the integrity of the critique in this report. Meta,micro, and macro are the concepts that are contained in the report. Meta indicates the issues within the pamphlet that impact all stakeholders. Macro issues regard the genre such as language, context, and design and consider the most suitable recommendation for each genre. Meta-issues Meta issues relay the context of the pamphlet and seek to answer the questions “where does the text originate? What are its intents? (Tellis,2004). Meta-issues are establishedwith the intention and meaning of the document. Concerning the Meta issues,Drink too much, it gets ugly, theanalysis concentrates on stance, tone and the assumptions made about the audience. Tone Tone denotes one's attitude including attitude to our readers and the subject being discussed.This reveals reader-centeredness because it brings to a considerationof the audience's attitude on the subject matter so as to define the suitable tone of the document. The tone on the pamphlet Drink too much it gets ugly intends to convince the audience to reexamine their attitude to drinking, consideration of the public’s present attitude towards drinking is essential. Although consumption of alcohol is voluntary, it is considerable to define that the consumer has a rationally positive attitude towards alcohol consumption. As a result, it may be best toreexamine the authoritative tone inferred in ‘we all need to rethink how much we drink’ because it is an order rather than a recommendation.The title too has a very authoritative tone and should be reviewed because it threatens targeted audience with uncertain consequences before the pamphletis even opened. Stance Stance denotes the readers recognition of the authors stance on an issue (Espejo, 2010). The stance according to the document is to reduce the consumption of alcohol within the community when said that people can ‘help make their communities safer by reducing problems caused by harmful alcohol consumption’.Stance in the document is also depicted by the statistics and information on existing alcohol consumption in a negative context. The stance should be reconsidered since in the document, it is mostly authoritative and periodically accusing when it infers that the consumers of alcohol add to ‘alcohol-related harms.' Concentrating less on blaming alcohol consumption mainly emphasizing preventing these ‘harms’ may be more rational. Assumptions about audience When creating any document, it is necessary to consider the wants and needs of the audience from the information provided(Tellis, 2004). It is essential to understand the reason people want the document and the use of the document so as to determine the right amount of information from what is learned about an audience. In the pamphlet Drink too much, it gets ugly it is evident that it adopts the notion that alcohol consumption amounts to alcohol abuse that brings about alcohol related problems. Since the audiences targeted are the alcohol consumers, accusing these consumers is not the right approach. Bearing in mind that the efficacy of advertising messages is toned-down by audience involvement, a less blameful tactic may bring audiences to become more willingly involved (Tellis,2004).  Macro-issues Macro-issues come from thegenre and also concerns with structure (Messenger, 1991). They concern the concerns that are unique to every individual genre. Graphics Graphics amounts to the visual aids that boostdocuments visual appeal and can send information more competently than prose(Espejo, 2010).  The title ‘Drink too much, it gets ugly’ together with the critical faces in the image cover page are not a very appealing combination to draw the attention of alcohol consumers to go through the document. The undesirable and critical image is unlikely to convince readers to open the pamphlet, leave alone consider its context. The cover graphics should be reassessed, and more graphics should be added throughout the document to bring about an attractive layout. Structure A document's structure is the order and the manner in which information is presented. Since “readers more certainly understand and recall material organized in an order they find logical”, the structure is an aspect of how well the message is presented. Though starting with statistics of the ills and popularity of alcohol consumption outlines the importance of the issue, it possibly will also instantly set a negative and accusing tone to the audience. A more positive opening may be more persuasive (Tellis,2004).  Physical Appearance Physical appearance denotesthe neatness and professionalism of a document including its appeal to an audience (Espejo, 2010). Drink too much, it gets ugly font conveys the information and advice in a casual note that is hard for the audience to take seriously. The appeal of the document would have been added by a greater use of color. The ‘taking action’ section would have been emphasized by increasing the size so as to stress the significance of taking positive action. Micro-issues Micro-issues constitute the finer-grained de of details of editing, which comprise of proper and correct use of grammar, spelling, and punctuation (Messenger, 1991).  Grammar According to Twells (1980), grammar is the rhetorical avenues that create or discourage communication. When Drink too much, it gets ugly, is concerned, the informative voice revealed through the ADIS ought to be grammatically correct. As an example, ‘the National Health & Medical Research Council recommends low-risk drinking levels for the general population are:’ is grammatically incorrect and is not sensible. Besides the grammar, there is irregularity with the capitalization of headings. These grammatical errors reduce the integrity of the pamphlet as the audience registers mistakes and fault. Additionally, the active voice is preferred to passive since it is more direct, concise and convincing and is perfect for Drink too much, it gets ugly as it intends to convince the audience to take action (Messenger, 1991).  Punctuation Punctuation is the symbols that denote the structure of communication and are essential for excellent academic writing,(Twells,1980). Poor punctuation is seen in the pamphlet especially when writing numbers commas between ‘41 000’ and ‘125 000’ are left out. Also, discrepancy with commas and full stops is evident. Conclusion Although Drink too much, it gets ugly offers all the necessary information the audience requires, it is presently not as reader-centered as is should to appeal to its audience. The meta, macro, and micro issues delineated throughout this review decrease the articulateness and usability of the document.While considering the recommendations presented below, Drink too much, it gets ugly pamphlet ought to be improved to as extend its boundaries to a larger audience and also increase its persuasive capability of creating action. Recommendations Reexamine the accusation tone of the pamphlet so as to appeal to the audience better. The title should be reconsidered since it is judgmental which pushes away audiences. Approach the document while focusing on prevention and avoid blameful approach. Reconsider the cover graphics Add more graphics to the pamphlet Reexamine the negative opening Emphasize on color and size throughout the document Proofread pamphlet for grammatical errors. Guarantee active voice is always applied. Apply uniformity with punctuation References Alcohol and Drug Information Service (S. Aust.). (2008). Drink too much, it gets ugly. Adelaide: Alcohol & Drug Information Service Espejo, R. (2010). Advertising. Detroit: Greenhaven Press. New, W. H., & Messenger, W. E. (1991). Active voice. Scarborough, Ont: Prentice-Hall Canada Tellis, G. J. (2004). Effective advertising: Understanding when, how, and why advertising works. Thousand Oaks, Calif: Sage Publications.. Top of Form Twells, J. (1980). The additionall rules in the Oxford grammer construed. By John Twells. For the use of his Free-School at Newark upon Trent. Oxford: printed for Ric. Davis. Bottom of Form Read More