The Market Research Society developed an algorithm to deduce the social grade of a population. Data used in this algorithm was taken as per-household instead of individual basis. The job title and employer to the ‘household individual’ was used and the reference persons were aged 16 to 64. Persons with higher and intermediate administrative, managerial or professional positions and skilled manual workers were less as compared to those working in supervisory, clerical and junior managerial positions and semi-skilled and unskilled manual workers.
Approximately 73 percent of the population in this area is white as compared to the overall national UK statistics of the white population that sits at 86 percent. Mixed ethnicity, Indian, Pakistani, Bangladeshi and other Asian communities plus Black African and Caribbean comprise the remaining 27 percent. 48 percents of Newport Road inhabitants were born in Wales meaning the rest of the population are from neighbouring England, Ireland and Scotland with 3.25 percent being born outside Europe.
26 percent of the residents were students with female residents more likely to be students. Data used included both full-time and working students. Figures used to establish the economic activity does not include persons aged 16 to 18. Full-time students with or without jobs and full-time employees constitute the largest part of the population at about 59 percent. 37 percent of the population was found to be working in retail and accommodation and food industries while 29.75 percent of the population worked in education, health and manufacturing.
The rest of the population was distributed in administration, energy, financial services, transportation, information and communication, construction and real estate industries. A report compiled by InfoBaseCymru.net (2015) shows that the crime rates in Cardiff have reduced steadily over the last decade. The rate of all offences per 1000 population has reduced significantly but is still higher than in other neighbourhoods. 4.99 per 1000 persons was the number of drug offences recorded between the year 2013-2014.
Newport Road, Cardiff lies within the Planeswydd which is a policing neighbourhood in South Wales Police force area. According to Police.uk (2015), 179 crimes were reported in this neighbourhood in January. Issues of major priority to this community in February 2015 included environmental damage through littering, parking issues and skateboarding. Environmental pro-activity is evident on the Cardiff’s local authority website from which people can enquire on garbage collection and recycling of waste, leisure and recreation areas, parking areas and council tax.
Green recycling bags and food caddies have a specific collection time of every one week while black bins for general waste and garden clippings for compostable waste are collected every two weeks. Regardless of housing or location, the Cardiff local authority has worked on how waste is categorized and how access to waste bags and caddies. Waste and recycling bags can be ordered online and issues regarding collection or access to these services can also be reported online or by calling the local authorities.
Information on financial support sought after by students and schools present in Cardiff is also available on the local government website. Early childcare, services for young people and adult learning courses are accessible via the same online medium. Cardiff’s local authorities have made major steps in ensuring information about council tax, meetings, strategies, policies, plans and visitors’ enquiries are addressed on the same platform. Social responsibility through online media has set Cardiff ahead in terms of interaction with its residents and future investors (Cardiff.gov.uk, 2015) Research on the links between violence and victimization were found to be part of a vicious cycle in which perpetrators of violence were found to be previously victims of violence.
Socio-economic characteristics of an area have been strongly linked to behavioural characteristics within the population of that area.
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