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The Economist Magazine - Research Paper Example

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This paper, The Economist Magazine, presents The Economist magazine which edited in London came into existence in 1843. A Scottish hat manufacturer, James Wilson, with an intention to advance the concept of unrestricted trade established the newspaper. …
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The Economist Magazine
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Download file to see previous pages As the paper discusses digging back into the history of The Economist magazine, it only began with consumers not more than 1,969. As at present, a global record of March 2014 listed The Economist as the most read magazine by the world’s business and political leaders with a standing circulation of over 1.5 million. Launching of The Economist first edition in Spanish in 1967 helped a great deal in increasing its readers mainly aimed at Latin America. It boosted the sales to 100,000 by 1970. Almost at the same time in 1974, Andrew Knight, the new editor of The Economist at that time introduced pages on science and technology.
According to the discussion the magazine further advanced with editor, Rupert Pennant-Rea, in 1986 innovating the Asian section, the Bagehot, and a page outlining sport in addition to the Lexington columns. Later in 1991, the Economist group took over Public Network Europe (PNE) that enabled them to publish the monthly magazine for the European executives in telecommunication network corporations”. By this time, 500,000 magazines were in circulation. Most changes in The Economist Group occurred in 1993 with Marjorie Scardino as the chief executive and Bill Emmott as the editor. He introduced the column for American. The sections included obituary page, Technology Quarterly, emerging market indicators and Charlemagne. At this point, foreign sales added up to about 80% of the total sales. It is this year that The Economist marked 150th anniversary. With a steady progress, in 1995, the group acquired a journal on commerce that was the primary source of information on shipping and transportation industries that were in the US.  ...Download file to see next pagesRead More
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