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The economist introduction - Essay Example

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The essay "The economist introduction" focuses on English newspaper "The Economist" which is popular because of the fact that it avails a wide range of general news coverage. The Economist has been described as a magazine that bridges the gap between experts and amateurs in the field of economics…
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Download file to see previous pages The first articles were a response to the Corn Law which regulated the importation of con to England. It was during this period that there were many activists who were against this law terming it as a law that was aimed at undermining free trade. ‘The Economist’ gave a group of activists who were commonly referred to as the Anti-Corn Law League a voice because it was through ‘The Economist’ that the members of the Anti-Corn Law League were able to debate their opinion on the Corn Law and argue the reason as to why they were not convinced that the Anti-Corn-law was of any economic significance to England. Readers from various parts of the world usually get the same editorial content. however, there is always a difference in advertisements in accordance with the area. This is a way through which the magazine has been able to include advertisements that are of relevance to specific geographical areas. Using universal advertisement will limit the magazine to only advertising products that consumed globally in all the areas where their products are produced. This would have limited the effectiveness of the magazine as a medium of advertisement and a source of product information for their readers (Matthes, Schemer&Wirth, 2007). Therefore, having specific adverts for specific geographical locations is a way through which the advertisement can be more meaningful and powerful in order to serve the purpose for both the publisher and the companies that use the magazine for advertisement. ...Download file to see next pagesRead More
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