This study will examine the Starbucks Coffee and Farmer Equity Program (C.A.F.E.) Practices program. It also explores the extent to which civic groups (NGOs) are empowered as regulatory actors and the extent of success of the initiatives…
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According to the research findings, Starbucks has not been left behind and has also joined the campaign to make the livelihood of the people better through the Starbucks Coffee and Farmer Equity Program (C.A.F.E.) practices program. Environmental care and sustainability form the basis of a positive society, a fact clearly reflected through C.A.F.E. This program ensures that the coffee firm outsources its raw materials in a sustainable way that safeguards the lives of the farmers and the environment. Through this program, Starbucks gives back to the community through developing their lives and making them self-reliant and empowered. However, this program does not work in isolation. The initiative works in similar dynamics like the Forest Stewardship Council (FSC) initiative in two main dimensions. First, they both empower civil organizations in regulating the activities of their jurisdictive organizations. More so, they help in achieving line sustainability missions for the people in their areas of operation. This paper compares the two initiatives in terms of the two main areas of similarity in order to know their effectiveness. Both initiatives have hugely empowered the civil groups as regulators in their social responsibility plans. First, they have done so by outsourcing some of the services from the civil groups. Starbucks, for example, has outsourced the carbon sustainability area to SCS Global, which sets the standard for their carbon sustainability limits. SCS Global is also tasked with setting the standards for other sustainability initiatives that are undertaken by Starbucks in order to ensure that the organization is acting within correct limits of sustainability. On the other hand, according to Dacy, Forest Stewardship Council (FSC) has outsourced their initiatives to social groups in the United Kingdom that deal with forest initiatives and school in order for them to help in regulating the level of sustainability that they push into the forestry. Forest Stewardship Council (FSC) has also outsourced to government-sponsored forest rehabilitation centers to enhance the scope of sustainability of the initiative.
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The choice of both the nation as well as the organization assumes significance considering the fact that Starbuck’s is one of the largest chains of coffee shops around the world. The choice of the nation assumes even greater significance considering the economic might and the market potential of the nation.
Starbucks Coffee Company is a leading coffee retailer that deals with roasting and retailing of coffee beans, selling brewed coffee, coffee related equipment’s, Italian-style espresso beverages, other cold beverages and some food items.
This company can be found in about sixty-two countries and has more than 20,000 stores all over the world, and in fact, in most of the developed world, it is one of the most recognizable brands, which has made it extremely popular with the consumers in these countries.
The complete scenario related to their expansion process and the challenges faced during the course of internationalization have been determined. Conclusively, a few of the useful strategies have been recommended to the company which it could have implemented in their expansion process.
This essay will first of all analyze the characteristics of Starbucks and then the various activities that take place in the shop from the time that a customer enters the shop till he leaves. After that the criticisms against the service will be discussed and recommendations will be presented as to how the service can be improved.
Most of the shops are located in ten countries (mostly in the United States). Starbucks also owns and offers franchises the Seattle's best coffee through grocery stores and licenses its brand for other food and beverage products1. Per Abstract table below, the net income for the last 3 years are $494,467, for the year 2005, $390,559 for the year 2004 and $268,346 for the year 2003.
The principal activity of Starbucks is to purchase, roast and market whole bean coffees. It markets rich-brewed coffees, Italian-style espresso beverages, cold blended beverages, a variety of pastries and confections, coffee-related accessories and equipment, a selection of premium teas.
Starbucks has expanded to more than 16, 600 coffee shops in various countries. Each branch offers coffee variants, coffee accessories, roasted beans, teas and food items. Particularly, the store specializes in selling brewed coffee, hot and cold drinks, snacks and other giftable items like mugs.
a. People – people are the most important asset in an organization. In Starbucks, the importance of its people are elevated in treating them as partners and implementing labour practices that is consistent with Starbucks Global Human Rights
As of 2014, the company has made revenue of $14.89 billion which is a 12% hike over the previous year. Starbucks product line is priced at a premium range and is targeted at the niche customers (Fortune, 2014). This paper is focused on the strategic positioning of Starbucks and how it has strengthened its position in the industry.
12 Pages(3000 words)Essay
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