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The assignment explores the interrelated issues ethics, decision-making and communication from the presentation of three video clips: advertising ethics, ethics in workplace and ethics in financing
Advertisement is a method of mass communication used in promoting goods and services to the consumers. Advertising accounts for 2% of the US’s GDP (Galbi Think 1). Although, activities of this vast industry are controlled by various federal, local, and non-governmental regulations, one cannot undermine that fulfillment of social responsibilities of ad agencies depends on compliance with ethical standards. This opinion is stressed in interviews given by Mary Warlick the CEO of the nonprofit organization The One Club; Keith Reinhard, the CEO of ad agency DDB Worldwide, and Archbishop Foley of Council for Social Communication in the video clip “Advertising Ethics.” By referring to Dove soap advertisement, Mary Warlick points out that one can sell products without creating unrealistic images of beauty, which is unethical. According to Reinhardt, advertising can create and measure moral standards of a society. If a society elects to demonstrate coarse moral standards, then it can do it through relevant advertisements. Reinhardt further states that the advertisement can either brutalize and vulgarize the society or lift up the society. Thus, one can recognize that ethics plays an important role in advertisements. Referring to the famous Budweiser advertisement, he pointed out that while creating this ad, his company’s moral obligation was not to target people who are below the legal age of drinking. Reinhardt reminds that being unethical one cannot survive in the business. However, Prof. Meme Drumright of the University of Texas, Austin says that often ad agencies do not focus on the ethical issues. Their executives rationalize their approaches by saying that the ethical issues should be their
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